2. Demand Flashcards

1
Q

Demand

A

the amount of goods and services that consumers are willing and able to buy at a certain price over a certain period of time

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2
Q

Law of demand

A

If D increases, P and Qd increase – proportional
If P increases, D and Qd decrease – inverse proportional

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3
Q

graph the law of demand

A

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4
Q

What does it mean when the D curve is completely linear?

A

That P and Qd are completely in equilibrium (which is not the case irl - D never actually meets S and vice versa).

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5
Q

change in P or Qd results in…
change in D results in…

A

movement along the D curve
shift of the D curve

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6
Q

2 types of demand determinants

A
  1. price
  2. non-price
    a) income
    b) price of other products
    c) preferences (on a personal level)
    d) future price expectations
    e) marketing (heavy advertising)
    f) number of consumers
    *government intervention (income tax)
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7
Q

a) income (Y)

A
  • (also income tax)
  • increase in Y: normal goods – increase in D (increase in P in the long run - producers need time to adapt )
  • increase in Y: inferior goods – decrease in D (more money, people can buy more expensive products)
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8
Q

types of other products

A

i) substitute
- if there is an increase in P of one product there will be a decrease in Qd for that product and an increase in Qd demanded (D) of its substitute
ii) complementary goods
– proportional relationship (phones and chargers)
iii) unrelated goods
– no relationship

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9
Q

d) future price expectations

A

– if P will rise in the future they will buy more of the product now (increase in demand)
- producers will decrease the supply because they’ll want to sell more later when the prices rise (shift of S to the left)

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10
Q

f) number of consumers

A

– more consumers=greater demand (tourists – during summer)

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11
Q

Change in income tax results in…

A

…change of income and demand (P changes when there is a change in VAT indirect tax).
- can also be changed by the syndicates exerting pressure on the government after being unsatisfied

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12
Q

Price of money is the…

A

…interest rate (in banks), low interest rate = price of money is low.

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