#2 Cultural

Question 1

culture

Answer 1

Set of values, beliefs, rules, and institutions held by a specific group of people. What a people consider beautiful and tasteful, their underlying beliefs, their traditional habits, and the ways in which they relate to one another and their surroundings.

Question 2

subculture

Answer 2

A group of people who share a unique way of life within a larger dominant culture. Can differ from the dominant culture in language, race, lifestyle, values, attitudes, or other characteristics.

Question 3

ethnocentricity

Answer 3

Belief that one’s own ethnic group or culture is superior to that of others. Can seriously undermine international business projects.

Question 4

cultural literacy (läskunnighet)

Answer 4

Detailed knowledge about a culture that enables a person to work happily and effectively within it.

Question 5

customs

Answer 5

Habit or ways of behaving in specific circumstances that are passed down through generations in a culture

Question 6

folk customs

Answer 6

Behavior, often dating back several generations, that is practiced by a homogeneous group of people

Question 7

social mobility

Answer 7

Ease with which individuals can move up or down a cultures “social ladder”

Question 8

brain drain

Answer 8

Departure of highly educated people from one profession, geographic region, or nation to another

Question 9

culture diffusion

Answer 9

Process whereby cultural traits spread form one culture to another

Question 10

culture imperialism

Answer 10

Replacement of one culture’s traditions, folk heroes, and artifacts with substitutes from another

Question 11

values

Answer 11

ideas, beliefs, and customs to which people are emotionally attached. Include honesty, freedom and responsibility. Important to businesses because they affect a people’s work ethic and desire for material possessions.

Question 12

attitudes

Answer 12

Positive or negative evaluations, feelings, and tendencies that individuals harbor toward objects or concepts

Question 13

aesthetics

Answer 13

What a culture consider “good taste” in the arts, the imagery evoked by certain expressions, and the symbolism of certain colors

Question 14

manners

Answer 14

Appropriate ways of behaving, speaking, and dressing in a culture

Question 15

social structure

Answer 15

a culture’s fundamental organization, including its groups and institutions, its system of social positions and their relationships, and the process by which its resources are distributed