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PR 2 > 2 > Flashcards

2 Flashcards

1
Q

tv is _____ to relax and enjoy

A

entertainment

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2
Q

give ____ that underscore the ____

A

answers

information

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3
Q

express ____ only if you can ___ ____

A

opinon

cite fact

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4
Q

prepare ___ or ____ cogent (compelling/convincing) sentences that make your points

A

3 or 4

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5
Q

your answers should be ___ to ___ long

A

20 to 30 seconds

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6
Q

tv is considered a ____ ____

A

horizontal medium

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7
Q

average appearance of weight gain on tv: ____ pounds

A

10 pounds

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8
Q

most effective for delivering message that requires absorption of details and contemplation by receiver

A

print media

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9
Q

provides easy means for consumer action

A

direct mail

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10
Q

downsides of direct mail: (2)

A

expensive

mailing lists

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11
Q

strongest emotional impact of all media

A

tv

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12
Q

___ power of tv makes situation seem closer to the viewer

A

visual

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13
Q

flexibility and ability to reach target audiences

A

radio

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14
Q

presents message at the point of sale with good color reproduction

A

point of purchase displays

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15
Q

downside of point of purchase of display

A 
costly
space issue (where to house display)
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16
Q

need to analyze your public or stakeholders from their point of view

A

selective attention

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17
Q

filters composed of needs, values, attitudes, expectations, and experiences through which individuals selectively process messages to derive meaning

A

selective perception

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18
Q

successfully negotiate differences in _____

A

perception

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19
Q

everyone has their own frame of ____

A

reference

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20
Q

4 p’s of marketing

A

product, price, place, and promotion

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21
Q

5 w’s and h or PR

A

who, what, when, where, why and how

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22
Q

marketing is ___ advertising while PR is ____ press coverage

A

paid

free

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23
Q

PR is a ____ ____ process

A

two way

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24
Q

_____ is product-driven

A

marketing

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25
Q

marketing is _____ while PR is not _____

A 
quantitative
not quantitative (measurable)
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26
Q

fund raising items to consider for qualifying prospects: (4)

A

capacity to donate
willingness to give
motivations
connections/relationships

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27
Q

3 things to know for funding in general

A

organize
inventory of resources
implementation ideas

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28
Q

letter or certification of appreciation

A

thank you letter

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29
Q

501.3 (c) means?

A

IRS exempt

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30
Q

IPR

A

Intellectual Property Rights

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31
Q

first fill in the blank

A

foundation

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32
Q

usually assist in areas of education, health, and welfare

A

purpose of foundations

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33
Q

examples of foundations

A

kellogg, duke, ford

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34
Q

not part of the company, separate entity, give locally

A

company foundations

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35
Q

high growth area over years, set their own schedule for distributing funds, attorney and family members generally make decisions

A

family foundations

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36
Q

advantages of foundation (4)

A

provide immediate cash
controversial issues
act quickly and cut through red tape
synchronization of additional grants or budgets

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37
Q

tv success depends on what three things?

A

site
sound
motion (Movement)

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38
Q

studies have shown that average adult attention span in ____ to ____ seconds

A

2.8 to 8 seconds

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39
Q

____ percent of people respond better to ____ information

A

40 percent

visual

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40
Q

if sued, the 5 steps to consider

A 
truth
fair comment of privileged criticism 
statue of limitations 
consent
reply, corrections, retractions
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41
Q

substance of information is correct, not hearsay

A

truth

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42
Q

politicians ,sports figures, etc. are open to public scrutiny, is acceptable to comment on their work

A

fair comment or privileged criticism

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43
Q

statue of limitations is usually within a ____

A

year

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44
Q

3 key elements for libel

A

clear identification of person or institution
defamation by word, picture, or drawling,
publication/circulation of material

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45
Q

privacy issues (4)

A

intrusion
disclosure
false light
appropriation

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46
Q

actual invasion of persons seclusion/solitude or into his/her private affairs

A

intrusion

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47
Q

revealing embarrassing private facts about a person

A

disclosure

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48
Q

publicity that places person in a false light in public eye

A

false light

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49
Q

using some persons name or likeness without his/her permission

A

appropriation

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50
Q

what do you need from the speaker? (4)

A

recent photo
speech title
resume
list of special needs

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51
Q

try to keep volunteers in what color vests?

A

orange or gray

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52
Q

split checks examples

A

bands, entertainment.. once everything is completed, pay them in parts.

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53
Q

be cautious when paying everyone ____ ______

A

totally upfront

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54
Q

additional items that people want

A

Rider

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55
Q

rider examples

A

add-ons, water, stop-watch

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56
Q

able to get group at reduced rate because they’re in a certain radius

A

block booking

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57
Q

potentially greatest influence on awareness raising and reputation

A

Press releases

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58
Q

do not overlook ___ ____

A

print media

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59
Q

three c’s

A

Care
Concern
Control

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60
Q

some crisis’s can be foreseen and prepared for- other’s not so much.. the unknowns are considered what?

A

Black Swan

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61
Q

event in which one is unable to prepare because it is an outlier

A

black swan

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62
Q

name badges should be around ___ to ___ font

A

14 to 16 point font

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63
Q

badges should be handed out ____ if possible

A

individually

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64
Q

can earn you possibly 100,000 dollars plus or more a year

A

CSEP (Certified Special event professional)

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65
Q

need to have a specific ____ ____ for organization and it’s publics before planning an event and forcefully deliver a clear and unique message to that audience

A

target audience

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66
Q

words that are really not necessary for understanding but are utilized to keep the conversation going

A

Verbal padding

67
Q

verbal padding began where and when?

A

1970’s in southern California

68
Q

verbal padding used to be known as what?

A

“Valley Speak”

69
Q

important to answer the phone by the ____ ring, no later then the ____

A

2nd

3rd

70
Q

chain letters are _____

A

illegal

71
Q

wait for host to pick up ____ then pick up yours

if no host, wait until ___ or ___ people are seated in your group to pick up

A

napkin

2 or 3

72
Q

place ___ on your seat of your chair if you need to use the restroom

A

napkin

73
Q

napkin is ___ returned to the table until you are ready to leave

A

never

74
Q

when leaving, place napkin to the ___ of the plate.

if the plate has been removed place the napkin ___ ____ of you

A

left

in front

75
Q

when finished eating, place handles of the knife and fork at the ____ on the plate

A

4 PM

76
Q

tip of the knife and the tines of the fork point to the ____ on the plate

A

10 PM

77
Q

watch with ____

A

taglines

78
Q

tagline example:

A

think of your future

-courtney

79
Q

always use your manners

A

netiquette

80
Q

____ means politeness in a formal manner

A

civility

81
Q

if you are discounted its the callers responsibility to redial?

A

true, the caller should redial

82
Q

to signify that you do not want anymore wine, turn your wine glass upside down?

A

False, to indicate you do not want more wine, shake your head, or put fingers over the rim of the glass

83
Q

bread should be cut into smaller pieces with a knife?

A

fasle, sneak your bread with your hands

84
Q

in handshaking, a male should wait for a female to extend her hand

A

false, men should not wait for the woman to do so.

exceptions- elderly, or the Queen

85
Q

in a modest restaurant, you can use your fingers to eat french fries?

A

false, use your fork to cute french fries into bite-sized pieces

86
Q

it’s not polite to directly refuse a request from someone for your business card?

A

true, i’m afraid i’m all out at the moment

87
Q

photo-gray glasses re great choice to wear when delivering a speech or presentation?

A

false, generally no unless, the lenses lighten when in inside

88
Q

when meeting someone new, it is appropriate to discuss

A

current events

89
Q

important mail should be answered within?

A

48 hours

90
Q

who should go through a revolving door first? host or visitor?

A

host- he/she knows where they are going

91
Q

concept of “designated driver” originated in what country?

A

Norway

92
Q

one of traits that septette successful organizations, agencies, firms, and associations from unsuccessful ones

A

consistent image

93
Q

saves your organization time and money

A

consistent image

94
Q

every piece of communication, building upon the previous one

A

synergy

95
Q

____ fits for a discussion on safety concerns

A

red

96
Q

growing, youthful, nature, refreshing

A

green

97
Q

sunny, warm, light, ripe

A

yellow

98
Q

dignified, strong, authority, power

A

black

99
Q

fresh, pure, clean, innocence

A

white

100
Q

rich, imperial, impassioned, sophistication

A

purple

101
Q

love, angry, dangerous

A

red

102
Q

cool, peaceful, tranquil

A

blue

103
Q

festive, urgent

A

orange

104
Q

solid, reliable. earthy, sad

A

brown

105
Q

pleasing arrangements should use ____ colors

A

analogous (colors that are alike)

106
Q

tint of color means ____ has been added to make the color _____

A

white

lighter

107
Q

shade of color means ____ has been added to make the color ____

A

black

darker

108
Q

tiny finishing strokes located at the edges of each character

A

Serif typefaces

109
Q

examples of serif typefaces:

A

times new roman

110
Q

sans is a french word for?

A

lacking or without

111
Q

sans serif typefaces means?

A

lacks the serifs

112
Q

capital words are ____ to read

because they lack the unique ____ of the lower case

A

difficult

shapes

113
Q

unique shapes of lowercase words can add s much as ____ percent to the speed of recognition

A

16 percent

114
Q

practice an ___ ____ ____ for reporters and be available for ______

A

open door policy

deadlines

115
Q

minor ____ should be ignored

more serious error should be brought to the attention of the ____, not the _____

A

inaccuracies

reporter, editor

116
Q

unless it’s a timeless feature story, transmit the news ____ ______

A

release electronically

117
Q

always remember that there is _____ off the record

A

nothing

118
Q

____ _____ is built into all aspects of news coverage

A

time pressure

119
Q

respect should be given to the reports ______ on what is newsworthy

A

judgement

newsworthy

120
Q

limit on free expression

A

libel

121
Q

there are some things which we simply cannot publish, no matter how much we shout freedom of the press

A

libel law

122
Q

with ____ ____ _____, your right to say what you want ends when you begin damaging a persons reputation

A

freedom of expression

123
Q

common misconception about libel- all libel is ____ and that all ____ is verbal

A

printed

slander

124
Q

libel or slander? which is more serious?

A

libel

125
Q

libel generally involves what?

A

premeditation

126
Q

example of libel?

A

defamatory statement read from a prepared script on a tv program

127
Q

example of slander?

A

unpremeditated defamatory comment adlibbed on a tv talk show

128
Q

defamatory comments made from one person to another, as in conversation, and not for publication

A

slander

129
Q

two kinds of libel:

A

per se

per quod

130
Q

word or words used, such as liar, vote buyer, thief, and cheater (speak negative on someone)

A

libel per se

131
Q

libelous due to circumstances in which information the information was printed (depends on circumstances)

A

libel per quod

132
Q

releases should be electronically communicated to what?

A

all logical mass media. ex: radio, tv news directors, etc.

133
Q

for releases: put ___ and ____ only when news obviously warrants it

A

date and time

134
Q

editors prefer ___, ____ sentences with _____ verbs

A

short, punchy

active

135
Q

if release is more than two pages, add word _____ at the bottom of the page

A

more

136
Q

at conclusion of release: place either….

A

-30-, ###, or end at bottom

137
Q

agreed time between person and news organization when an item is printed or discussed

A

embargo

138
Q

release: ____ is most critical element, usually answering who what when where and why, and occasionally how

A

lead

139
Q

Newpapers are in business of selling ____

A

Advertisements

140
Q

____ _____ is important in news writing

A

Inverted pyramid

141
Q

The ____ of a newspaper comes at the beginning

A

Climax

142
Q

First tier/lead of inverted pyramid is in the first ___ or ____ paragraphs, which usually include the most important facts

A

One

Two

143
Q

Use ____ In newspaper writing

A

Contractions

144
Q

why are social media policies important?

A

they ensure consistency, everyone on same page

145
Q

SM legal considerations:

point 1- ____ found online are generally _____

A

photographs

copyrighted

146
Q

SM legal considerations:

point 2- ___ ____ to share photos of citizens at a public event

A

secure permission

147
Q

SM legal considerations:

point 3-

A

consents or promotions

148
Q

for social media, usually only ____ person handles the account to achieve more consistent messaging

A

single/one

149
Q

make sure messaging is consistent with your brands what? (3)

A

Tone, Image, and Style

150
Q

Policy for responding to negative feedback should have a ____ response

A

standard

151
Q

If social media feedback is hyper critical- encourage person to ____ staff through a different method

A

contact

152
Q

write the way you talk, they would be able to write better.
use contractions like ____ or ___

leave out the word _____
use pronouns like ___ ___
use ____ clear sentences
cover only ____ ____ per paragraph

A

it’s or doesn’t

that

I, we

brief

one item

153
Q 
10 Most common etiquette blunders:
1-
2- \_\_\_\_\_ of others time
3- \_\_\_\_\_ dress or poor grooming
4-misuse of \_\_\_\_
5-faliure to \_\_\_\_ \_\_\_\_ \_\_\_\_
6-
7- \_\_\_\_\_ of shared \_\_\_\_\_ and others \_\_\_\_\_
8-
9-
10- \_\_\_\_\_ or inconsistent recognition of \_\_\_\_\_
A 
1-inapproiate language
2-disregard
3-inappropriate
4-telephone
5-greet someone properly
6-poor listening skills
7-disregard, property, space
8-embarissing others
9-poor table manners
10-inappropriate, others
154
Q

Privacy issues- 4

A

Intrusion
Disclosure
False light
Appropriation

155
Q

logo consists of two elements?

A

wordmark and symbol

156
Q

incorporates your company or brand name into a uniquely styled type font

A

Wordmark

157
Q

graphic with both text and a symbol/icon signifies the brand image that you wish to project for your company/org.

A

combination marks

158
Q

simple font that has been utilized well by many popular brands

A

helevetica

159
Q

fedex label: the _____ space has an arrow that connotes speed, precision, and direction

A

negative

160
Q

color of the ex in fedex classifies the type of what?

A

shipping

161
Q

find ads to be ___ credible

A

less

162
Q

building relationships and connecting with your audiences

A

Public relations

163
Q

todays consumer responds to what?

A

dialogue
relationships
interactions
and honest communications

PR 2 (1 decks)

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