2 Flashcards
tv is _____ to relax and enjoy
entertainment
give ____ that underscore the ____
answers
information
express ____ only if you can ___ ____
opinon
cite fact
prepare ___ or ____ cogent (compelling/convincing) sentences that make your points
3 or 4
your answers should be ___ to ___ long
20 to 30 seconds
tv is considered a ____ ____
horizontal medium
average appearance of weight gain on tv: ____ pounds
10 pounds
most effective for delivering message that requires absorption of details and contemplation by receiver
print media
provides easy means for consumer action
direct mail
downsides of direct mail: (2)
expensive
mailing lists
strongest emotional impact of all media
tv
___ power of tv makes situation seem closer to the viewer
visual
flexibility and ability to reach target audiences
radio
presents message at the point of sale with good color reproduction
point of purchase displays
downside of point of purchase of display
costly space issue (where to house display)
need to analyze your public or stakeholders from their point of view
selective attention
filters composed of needs, values, attitudes, expectations, and experiences through which individuals selectively process messages to derive meaning
selective perception
successfully negotiate differences in _____
perception
everyone has their own frame of ____
reference
4 p’s of marketing
product, price, place, and promotion
5 w’s and h or PR
who, what, when, where, why and how
marketing is ___ advertising while PR is ____ press coverage
paid
free
PR is a ____ ____ process
two way
_____ is product-driven
marketing
marketing is _____ while PR is not _____
quantitative not quantitative (measurable)
fund raising items to consider for qualifying prospects: (4)
capacity to donate
willingness to give
motivations
connections/relationships
3 things to know for funding in general
organize
inventory of resources
implementation ideas
letter or certification of appreciation
thank you letter
501.3 (c) means?
IRS exempt
IPR
Intellectual Property Rights
first fill in the blank
foundation
usually assist in areas of education, health, and welfare
purpose of foundations
examples of foundations
kellogg, duke, ford
not part of the company, separate entity, give locally
company foundations
high growth area over years, set their own schedule for distributing funds, attorney and family members generally make decisions
family foundations
advantages of foundation (4)
provide immediate cash
controversial issues
act quickly and cut through red tape
synchronization of additional grants or budgets
tv success depends on what three things?
site
sound
motion (Movement)
studies have shown that average adult attention span in ____ to ____ seconds
2.8 to 8 seconds
____ percent of people respond better to ____ information
40 percent
visual
if sued, the 5 steps to consider
truth fair comment of privileged criticism statue of limitations consent reply, corrections, retractions
substance of information is correct, not hearsay
truth
politicians ,sports figures, etc. are open to public scrutiny, is acceptable to comment on their work
fair comment or privileged criticism
statue of limitations is usually within a ____
year
3 key elements for libel
clear identification of person or institution
defamation by word, picture, or drawling,
publication/circulation of material
privacy issues (4)
intrusion
disclosure
false light
appropriation
actual invasion of persons seclusion/solitude or into his/her private affairs
intrusion
revealing embarrassing private facts about a person
disclosure
publicity that places person in a false light in public eye
false light
using some persons name or likeness without his/her permission
appropriation
what do you need from the speaker? (4)
recent photo
speech title
resume
list of special needs
try to keep volunteers in what color vests?
orange or gray
split checks examples
bands, entertainment.. once everything is completed, pay them in parts.
be cautious when paying everyone ____ ______
totally upfront
additional items that people want
Rider
rider examples
add-ons, water, stop-watch
able to get group at reduced rate because they’re in a certain radius
block booking
potentially greatest influence on awareness raising and reputation
Press releases
do not overlook ___ ____
print media
three c’s
Care
Concern
Control
some crisis’s can be foreseen and prepared for- other’s not so much.. the unknowns are considered what?
Black Swan
event in which one is unable to prepare because it is an outlier
black swan
name badges should be around ___ to ___ font
14 to 16 point font
badges should be handed out ____ if possible
individually
can earn you possibly 100,000 dollars plus or more a year
CSEP (Certified Special event professional)
need to have a specific ____ ____ for organization and it’s publics before planning an event and forcefully deliver a clear and unique message to that audience
target audience
words that are really not necessary for understanding but are utilized to keep the conversation going
Verbal padding
verbal padding began where and when?
1970’s in southern California
verbal padding used to be known as what?
“Valley Speak”
important to answer the phone by the ____ ring, no later then the ____
2nd
3rd
chain letters are _____
illegal
wait for host to pick up ____ then pick up yours
if no host, wait until ___ or ___ people are seated in your group to pick up
napkin
2 or 3
place ___ on your seat of your chair if you need to use the restroom
napkin
napkin is ___ returned to the table until you are ready to leave
never
when leaving, place napkin to the ___ of the plate.
if the plate has been removed place the napkin ___ ____ of you
left
in front
when finished eating, place handles of the knife and fork at the ____ on the plate
4 PM
tip of the knife and the tines of the fork point to the ____ on the plate
10 PM
watch with ____
taglines
tagline example:
think of your future
-courtney
always use your manners
netiquette
____ means politeness in a formal manner
civility
if you are discounted its the callers responsibility to redial?
true, the caller should redial
to signify that you do not want anymore wine, turn your wine glass upside down?
False, to indicate you do not want more wine, shake your head, or put fingers over the rim of the glass
bread should be cut into smaller pieces with a knife?
fasle, sneak your bread with your hands
in handshaking, a male should wait for a female to extend her hand
false, men should not wait for the woman to do so.
exceptions- elderly, or the Queen
in a modest restaurant, you can use your fingers to eat french fries?
false, use your fork to cute french fries into bite-sized pieces
it’s not polite to directly refuse a request from someone for your business card?
true, i’m afraid i’m all out at the moment
photo-gray glasses re great choice to wear when delivering a speech or presentation?
false, generally no unless, the lenses lighten when in inside
when meeting someone new, it is appropriate to discuss
current events
important mail should be answered within?
48 hours
who should go through a revolving door first? host or visitor?
host- he/she knows where they are going
concept of “designated driver” originated in what country?
Norway
one of traits that septette successful organizations, agencies, firms, and associations from unsuccessful ones
consistent image
saves your organization time and money
consistent image
every piece of communication, building upon the previous one
synergy
____ fits for a discussion on safety concerns
red
growing, youthful, nature, refreshing
green
sunny, warm, light, ripe
yellow
dignified, strong, authority, power
black
fresh, pure, clean, innocence
white
rich, imperial, impassioned, sophistication
purple
love, angry, dangerous
red
cool, peaceful, tranquil
blue
festive, urgent
orange
solid, reliable. earthy, sad
brown
pleasing arrangements should use ____ colors
analogous (colors that are alike)
tint of color means ____ has been added to make the color _____
white
lighter
shade of color means ____ has been added to make the color ____
black
darker
tiny finishing strokes located at the edges of each character
Serif typefaces
examples of serif typefaces:
times new roman
sans is a french word for?
lacking or without
sans serif typefaces means?
lacks the serifs
capital words are ____ to read
because they lack the unique ____ of the lower case
difficult
shapes
unique shapes of lowercase words can add s much as ____ percent to the speed of recognition
16 percent
practice an ___ ____ ____ for reporters and be available for ______
open door policy
deadlines
minor ____ should be ignored
more serious error should be brought to the attention of the ____, not the _____
inaccuracies
reporter, editor
unless it’s a timeless feature story, transmit the news ____ ______
release electronically
always remember that there is _____ off the record
nothing
____ _____ is built into all aspects of news coverage
time pressure
respect should be given to the reports ______ on what is newsworthy
judgement
newsworthy
limit on free expression
libel
there are some things which we simply cannot publish, no matter how much we shout freedom of the press
libel law
with ____ ____ _____, your right to say what you want ends when you begin damaging a persons reputation
freedom of expression
common misconception about libel- all libel is ____ and that all ____ is verbal
printed
slander
libel or slander? which is more serious?
libel
libel generally involves what?
premeditation
example of libel?
defamatory statement read from a prepared script on a tv program
example of slander?
unpremeditated defamatory comment adlibbed on a tv talk show
defamatory comments made from one person to another, as in conversation, and not for publication
slander
two kinds of libel:
per se
per quod
word or words used, such as liar, vote buyer, thief, and cheater (speak negative on someone)
libel per se
libelous due to circumstances in which information the information was printed (depends on circumstances)
libel per quod
releases should be electronically communicated to what?
all logical mass media. ex: radio, tv news directors, etc.
for releases: put ___ and ____ only when news obviously warrants it
date and time
editors prefer ___, ____ sentences with _____ verbs
short, punchy
active
if release is more than two pages, add word _____ at the bottom of the page
more
at conclusion of release: place either….
-30-, ###, or end at bottom
agreed time between person and news organization when an item is printed or discussed
embargo
release: ____ is most critical element, usually answering who what when where and why, and occasionally how
lead
Newpapers are in business of selling ____
Advertisements
____ _____ is important in news writing
Inverted pyramid
The ____ of a newspaper comes at the beginning
Climax
First tier/lead of inverted pyramid is in the first ___ or ____ paragraphs, which usually include the most important facts
One
Two
Use ____ In newspaper writing
Contractions
why are social media policies important?
they ensure consistency, everyone on same page
SM legal considerations:
point 1- ____ found online are generally _____
photographs
copyrighted
SM legal considerations:
point 2- ___ ____ to share photos of citizens at a public event
secure permission
SM legal considerations:
point 3-
consents or promotions
for social media, usually only ____ person handles the account to achieve more consistent messaging
single/one
make sure messaging is consistent with your brands what? (3)
Tone, Image, and Style
Policy for responding to negative feedback should have a ____ response
standard
If social media feedback is hyper critical- encourage person to ____ staff through a different method
contact
write the way you talk, they would be able to write better.
use contractions like ____ or ___
leave out the word _____
use pronouns like ___ ___
use ____ clear sentences
cover only ____ ____ per paragraph
it’s or doesn’t
that
I, we
brief
one item
10 Most common etiquette blunders: 1- 2- \_\_\_\_\_ of others time 3- \_\_\_\_\_ dress or poor grooming 4-misuse of \_\_\_\_ 5-faliure to \_\_\_\_ \_\_\_\_ \_\_\_\_ 6- 7- \_\_\_\_\_ of shared \_\_\_\_\_ and others \_\_\_\_\_ 8- 9- 10- \_\_\_\_\_ or inconsistent recognition of \_\_\_\_\_
1-inapproiate language 2-disregard 3-inappropriate 4-telephone 5-greet someone properly 6-poor listening skills 7-disregard, property, space 8-embarissing others 9-poor table manners 10-inappropriate, others
Privacy issues- 4
Intrusion
Disclosure
False light
Appropriation
logo consists of two elements?
wordmark and symbol
incorporates your company or brand name into a uniquely styled type font
Wordmark
graphic with both text and a symbol/icon signifies the brand image that you wish to project for your company/org.
combination marks
simple font that has been utilized well by many popular brands
helevetica
fedex label: the _____ space has an arrow that connotes speed, precision, and direction
negative
color of the ex in fedex classifies the type of what?
shipping
find ads to be ___ credible
less
building relationships and connecting with your audiences
Public relations
todays consumer responds to what?
dialogue
relationships
interactions
and honest communications
