2 Flashcards
For a market economy to function, producer must supply the goods that consumer wants
The law of supply and demand
Is reflective of both supply and demand
Price
Means that there are other players in the market-entity selling similar or the same product
Competition
A furniture vehicle machines or gadgets
Tangible products
Individuals offering services include doctors dentist barbers waiters or online services such as wireless internet service online server and other digital
Intangible products
A business concept that results in profits if it is turned into a tangible and intangible product or service
Business idea
Defined as a situation that enables an entrepreneur to offer marketable products or services to interested buyers or end users
Opportunity
It is same as opportunity recognition or discovery of business opportunities
Opportunity identification
Approach to opportunity identification
- Observe changes in the environment
- Recognize a need that customers have that is not being satisfied
- Recognize problem and find solution
Important environment forces to observe
Economic forces
Social forces
Technogical advances
Political and regulatory statues
Occurs whenever there is a need and wants to fulfill
Opportunity
Problems can be recognized by observing the challenges that people encounter in their daily lives. Solution to the problem represented a business opportunity.
Recognize problem and find solution
Opportunity identification process
Search for changes in the environment
Recognize needs and wants and solution
Recovery of opportunity
Are the other sources of ideas and opportunities
Primary sources
a Observation
b Interviews
c Surveys
d Experiments
Secondary Sources
a Reliable Existing Data
b References
c Mass Media and Electronic Media
Data gathered by observing and recording the respondents actions
Observation
Field research covers interviews with customer suppliers competitors and industry experts
INTERVIEWS
Development of a short questionnaire with respect to the targeted product the question should be very specific
Surveys
product sampling is another option to test the acceptability in the market
Experiments
Information obtained from annual report or companies
reliable Existing data
Entrepreneur can use publish information from the library internet and so on
References
Advertisement and information in the newspaper magazine and internet can be a source of business opportunity of an entrepreneur
Mass media and electronic media
These are the strong point of the business products or services
Strength
These are the set of problems that the business is facing at present from the time the business was established
Weaknesses
These are good chances for future advancement which the business should take advantage
Opportunity