1st Sem Midterms (evolution of media) Flashcards
Previous media, has been employed in the
marketing/advertising world for years.
traditional media
Once associated with advertising, ancient media
encompasses that of TV, newspaper, radio and
magazine ads.
traditional media
These sorts of communication area unit the steadfast
ways in which businesses have reached each
customers and alternative firms for many years.
traditional media
Is that the way forward for advertising.
new media
Additional and additional customers and businesses
accept new media to seek out their information.
new media
content that’s simply accessible via many various sorts of digital media
new media
People discovered fire,
developed paper from plants
and cast instrumentality or
weapon through stone, bronze,
copper and iron.
PREHISTORIC AGE
(Before 1700s)
Among the most
important caves within the
north-western portion of
the country.
Its cave walls square
measure adorned by
prehistoric cave paintings
that go back around 8000
to 4000 years past.
Over 700 drawings were
discovered on its cave
walls.
Magura cave
Early Writing Tablet recording
the allocation of beer, 3100-
3000 B.C.E, Late Prehistoric
period, clay, probably from
southern Iraq.
Clay tablets in Mesopotamia (2400 BC)
most popular drink
in Mesopotamia and was issued
as rations to workers
beer
This is a technique for printing text, images or
patterns used widely throughout East Asia and
originating in China in antiquity as a method of
printing on textiles and later paper.
As a method of printing on cloth, the earliest
surviving examples from China date to before
220 AD.
Printing Press using Wood Blocks (220 AD)
People used the power of steam,
developed machine tools, established
iron production and manufacturing of
various products (including books
through the printing press).
INDUSTRIAL AGE
(1700s-1930s)
is a device for applying pressure to an inked
surface resting upon a print medium (such as
paper or cloth), thereby transferring the ink.
Typically used for texts, the invention and
spread of the printing press was one of the
most influential events in the second
millennium.
Printing press
used to send the famous
message “What Hath God Wroght” over the
prototype telegraph line between Baltimore
and Washington D.C. in 1844 (Smithsonian
American Art Museum)
Telegraph (1844)
is a mechanical or electromechanical machine
for writing characters similar to those produced
by printer’s movable type.
operates by means of keys that strike a ribbon
to transmit ink or carbon impressions onto
paper
Typewriter
People harnessed the power of electricity that led
to electrical telegraphy, electrical circuits and the
early large scale computers (through vacuum
tubes, transistors and integrated circuits).
ELECTRONIC AGE (1930 - 1980)
In this age, long distance communication became
possible.
ELECTRONIC AGE (1930 - 1980)
By early 1954, Texas Instruments (TI) had
perfected production to the point that
transistors became cheap enough for use in
consumer items
Transistor Radio (1954)
began its popularity in the 1940s
was a novel item
that everyone
wanted to have
People were amazed
that they could go
from simply hearing
voices on the radio to
seeing their faces as
they spoke
Television (1941)
opened the doors for a variety of new
experiences for all Americans
Television (1941)
Designed and hand-built by Steve Wozniak, the
computers are sold wholesale by “Steven” Jobs.
Apple 1 Computer (1976)
People advanced the use of microelectronics in the
invention of personal computers, mobile devices and
wearable technology.
New (Information) Age (1970-Present)
In this age, the Internet paved the way for faster
communication and the creation of the social network.
Moreover, voice, image, sound and data are digitalized.
New (Information) Age (1970-Present)
considered by most historians to
be the first truly portable computer
Osborne 1
American company offering online social networking
services
became the largest social network in the world, with
more than one billion users as of 2012
a cellular telephone with an
integrated computer and other
features not originally associated
with telephones such as an
operating system, web browsing,
and the ability to run software
applications.
smartphones
can be used by
individuals in both a consumer and a
business context, and are now
almost integral to everyday modern
life
smartphones
