1.Media Literacy Flashcards
what is a medium
a substance or a method in which something is communicated. It’s the plural of media
What is things count as media
media encompasses every thing from tv shows, and news to pamphlets and street art, and posters.
What is “the media”, or mass communication
it’s an umbrella term we use to talk about the widely distributed newspapers, TV channels,
websites, radio stations, movie studios, and more that create or distribute information
– like CNN, The New York Times, NPR, Disney, or YouTube.
What is media literacy
the ability to navigate the media
What questions should you ask yourself
- What kind of content were you absorbing
- how did you get to it?
- Were you making sense of its messages?
- Were you aware that each message was created by someone with their own goals and opinions?
- When you create media, like a blog post or an Instagram, what is your responsibility to those who view it?
- what do you do with all that info you just received?
- What information can I truly trust
what is the difference between media messages and media effects.
Media messages are the values and ideas that are promoted by the media, the things that get put into them.
Media effects are their influences and consequences on audiences. however this paradigm is way to simplistic. Creators and consumers have tons of baggage That affects what we put into work and what we take out.
what is Stuart Hall’s theory of encoding and decoding
popularized in 1973.before a message is distributed, it is “encoded” by the creator during its production the message is written in code using a host of pre-understood meanings, symbols, and definitions that they think or hope the recipient will understand, but the recipient has their own definitions for these symbols, Hall thought all language is “coded”. Textual determinism is the opposite idea, the idea that a message’s meaning is inevitably sent and received in its entirety, just as intended, every time.
