1b La publicidad Flashcards by Rebecca Hall | Brainscape

Q

authentic, real

A

auténtico

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Q

vague, indistinct

A

borroso

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Q

effective

A

efectivo (adj)

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Q

exciting

A

emocionante

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Q

dishonest, misleading

A

engaNoso

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Q

brilliant, clever

A

genial

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Q

essential, indispensable

A

imprescindible

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Q

informative

A

informativo

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Q

noticeable

A

llamativo

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Q

original

A

original

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Q

harmful, damaging

A

perjudicial

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Q

persuasive

A

persuasivo

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Q

profitable

A

rentable

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Q

subliminal

A

subliminal

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Q

top quality

A

de gama alta

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Q

fashionable

A

de moda

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Q

the reach

A

la alcance

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Q

audience

A

la audiencia

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Q

line, border

A

la barrera

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Q

campaign

A

la campaNa

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Q

a billboard

A

una cartelera publicitaria

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creativity

A

la creatividad

Q

printing press

A

la imprenta

Q

front page

A

la portada

Q

health advertising

A

la publicidad sanitaria

Q

hoarding, billboard

A

la valla

Q

placard, banner

A

plancarta

Q

an advert

A

un anuncio (publicitario)

Q

seat belt

A

el cinturón de seguridad

Q

behaviour

A

el comportamiento

Q

a coupon

A

un cupón

Q

owner

A

el dueNo

Q

result, outcome, success, hit

A

el éxito

Q

container/packaging

A

el envase

Q

a slogan

A

un eslogan

Q

a propaganda leaflet

A

un folleto de propaganda

Q

brainwashing

A

el lavado del cerebro

Q

the target

A

el objeto

Q

lure, decoy

A

el reclamo

Q

to advise

A

aconsejar

Q

to take advantage of, make the most of

A

aprovechar

Q

to settle for

A

conformarse con

Q

to criticise/voice

A

denunciar

Q

to stand out

A

destacar

Q

to influence

A

influenciar

Q

to desensitise

A

insensibilizar

Q

to aim/direct (at)

A

orientar (a)

Q

to sponsor, back

A

patrocinar

Q

to persuade

A

persuadir

Q

to represent

A

protagonizar

Q

to distort the truth

A

deformar la realidad

Q

to spend an arm & a leg

A

gastar un ojo de la cara/una pasta

Q

to appeal to our baser instincts

A

llamar a nuestros instintos más bajos

Q

it encourages you to spend money

A

te incita a gastar dinero