1b La publicidad Flashcards
authentic, real
auténtico
vague, indistinct
borroso
effective
efectivo (adj)
exciting
emocionante
dishonest, misleading
engaNoso
brilliant, clever
genial
essential, indispensable
imprescindible
informative
informativo
noticeable
llamativo
original
original
harmful, damaging
perjudicial
persuasive
persuasivo
profitable
rentable
subliminal
subliminal
top quality
de gama alta
fashionable
de moda
the reach
la alcance
audience
la audiencia
line, border
la barrera
campaign
la campaNa
a billboard
una cartelera publicitaria
creativity
la creatividad
printing press
la imprenta
front page
la portada
health advertising
la publicidad sanitaria
hoarding, billboard
la valla
placard, banner
plancarta
an advert
un anuncio (publicitario)
seat belt
el cinturón de seguridad
behaviour
el comportamiento
a coupon
un cupón
owner
el dueNo
result, outcome, success, hit
el éxito
container/packaging
el envase
a slogan
un eslogan
a propaganda leaflet
un folleto de propaganda
brainwashing
el lavado del cerebro
the target
el objeto
lure, decoy
el reclamo
to advise
aconsejar
to take advantage of, make the most of
aprovechar
to settle for
conformarse con
to criticise/voice
denunciar
to stand out
destacar
to influence
influenciar
to desensitise
insensibilizar
to aim/direct (at)
orientar (a)
to sponsor, back
patrocinar
to persuade
persuadir
to represent
protagonizar
to distort the truth
deformar la realidad
to spend an arm & a leg
gastar un ojo de la cara/una pasta
to appeal to our baser instincts
llamar a nuestros instintos más bajos
it encourages you to spend money
te incita a gastar dinero
