1997: General Election

Question 1

Key points in 1997 general election

Answer 1

. Labour won landslide victory over Majors Cons (418 seats)

. Cons suffered internal divisions and voters felt that they had not managed 1990 financial crisis (-178 seats)

. Blair modernised labour to appeal more to middle-class

Question 2

Age

Answer 2

. 53% 18-24 women voting labour

. Cons witness largest reduction in votes in ages 35 - 54 by 16 points

Question 3

Media campaigns

Answer 3

. Press turned against Cons

. Marginal seats were targeted

Question 4

Gender

Answer 4

. Gap between men and women voting habits closed

. More women were working
. New Labour policies were more family friendly, such as free nursery

Question 5

Ethnicity

Answer 5

. 70% of all non-white voted for Labour

. 66 % of Asian votes and 82% of black votes