1979 general election case study

Question 1

leaders of the three main parties

Answer 1

-conservatives = Margaret Thatcher
-labour = James Callagan
-liberal = David Steel

Question 2

result

Answer 2

-conservatives = 339 seats
-labour = 269 seats
-liberals = 11 seats

Question 3

turnout

Answer 3

76%

Question 4

was the campaign important?

Answer 4

yes - highlighted labour’s failures (‘labour isn’t working’). used saatchi and saatchi. also first time a woman was running for PM.

Question 5

were pollsters accurate?

Answer 5

yes

Question 6

three conservative party policies

Answer 6

1. control inflation
2. limit the powers of trade unions
3. the right to buy council houses

Question 7

three groups that swung to the conservatives

Answer 7

1. C2
2. D/E - unskilled or skilled working class - 20% swing
3. South of England

Question 8

3 newspapers that supported the conservatives

Answer 8

1. the sun FOR THE FIRST TIME
2. the telegraph
3. the daily mail

Question 9

3 reasons why the conservatives won

Answer 9

1. winter of discontent (loss of support and trust for labour)
2. council houses were proposed to be bought
3. labour were falling apart and not working correctly for the country