1979 Election Flashcards
What did Labour promise in 1979?
Attack tax evasion, an end independent schools, encouragement of import ceilings
What did the Conservatives promise in 1979?
Tax cuts, control inflation, denationalise education, strengthen ECC
How did Thatcher manipulate the media?
> Press conferences timed for the midday news (Thatcher holding a calf)
major speeches timed to catch evening news
What was the Thatcher factor?
Thatcher was considered less experienced, less in touch with the people, more extreme, more condescending than Callaghan
Why was the campaign on both sides ‘dull and uninspiring’?
Polls showed the public did not like adversarial politics so attacks on the opposition were reduced
Thatcher was a woman so the radical party wings were kept silent (Sir Keith Joseph - radical right)
They were both fighting for the middle ground
How did classes vote in 1979?
AB and C1 votes stayed Conservative
Labour won C2 and DE but 11% and 9% Conservative swing in these groups
How did genders vote in 1979?
Men split evenly
Women slight Conservative preference
How did ages vote in 1979?
Labour won 18-24 ages
Conservatives won all others
Liver support majority 35-54 ages
How did race vote in 1979?
Lack of data for BME
