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MDSE 3350 > 1940's and 1950's > Flashcards

1940's and 1950's Flashcards

1
Q

L-85 Regulations

A
  • U.S. War Production Board: Restricts kinds and quantities of materials that could be used in apparel manufacturing.
  • Wool for uniforms, silk for parachutes, leather for boots, and nylon for paracutes.
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2
Q
A

1940, Y-Line

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3
Q
A

1944, Jacques Fath. Utility regulations. Masculine military styling. Tubular cigarette silhoutte.

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4
Q
A

1944, Charles James

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5
Q
A

L-85 Utility Suit

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6
Q
A

The New Look

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7
Q
A

Vertical Line, 1951

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8
Q
A

Y-Line, 1955

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9
Q
A

Trapeze Cut

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10
Q
A

Evening Wear

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11
Q
A

Evening Wear, Avant Garde

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12
Q
A

Postwar Fashion

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13
Q
A

Martingale Coats, 1954

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14
Q
A

1942 Drape Suit

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15
Q
A

Drape Suit

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16
Q
A

Grey Flannel Suit

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17
Q
A

Ivy League Suit

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18
Q
A

Continental Suit

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19
Q
A

The Bold Look

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20
Q

1940’s History

A
  • WWII when Germany invaded Poland in 1939
  • 1941 U.S. enters WWII
  • Rationing
  • U.S. War production board. L-85 regulations.
  • 1945: Surrender of Germany and Japan
  • British board of trade: Utility regulations
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21
Q

1940’s Fashion

A
  • Parisian fashion comes to a halt
  • American Designers
    • Ease and casualness
  • Demise of Chanel, her boyfriend was a Nazi. Exiled to Sweden for a decade.
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22
Q

Utility Look

A

Trim and narrow, wide shoulders and squared, natural waistlines, slim skirts, and knee length.

23
Q

1940’s Outerwear

A

Utility regulations, masculine military styling, tubular cigarette silhoutte, lots of olive green and khaki.

24
Q

1940’s Accesories

A
  • Shoes
    • Regulated use of leather
    • 2 inch limit
  • Hats
    • Centered on hairstyle
    • Source of individuality
25
Q

The New Look

A
  • 1947-1959
  • Round shoulders
  • Full busts, feminine
  • Enormous skirts
  • Hand spun waists
  • Built in corsets and boning
26
Q

Swimwear

A
  • Restrictions
  • Side lacing and shirring. Tailored look.
  • Maillots: One-piece suit.
  • 2 piece with modesty skirt
  • Naval covered
27
Q

1950’s History

A
  • Cold War
    • Fought in space with satellites. Scared of missiles in Cuba.
  • Korean War
    • U.S. saw Russia as a threat
  • Materialism
  • Suburban society and the baby boom
  • Seperate but equal
    • Everything seperate
  • Counterculture groups
    • Beats and beatknicks
    • Teddyboys
28
Q

Alphabet Lines

A
  • Alphabet Lines
    • H-Line: Tubular, dropped below natutal waistline. More feminine bust.
    • Y-Line: Focus on shoulders, vertical line dress.
    • A-Line: Waistline above natural line, slightly flared.
    • Trapeze Cut
29
Q

Pret-A-Porter

A

Ready to wear

30
Q

1940’s Sportswear

A
  • U.S. Domination
  • Seperates: Skirts/sweaters/tops
  • Shirtwaister
    • Dress that looked seperate, belted, color coordinated.
    • Denim very popular
    • Capri’s, pedal-pushers, bermuda’s
31
Q

1950’s Outerwear

A
  • Fitted bodices with full flaring skirts or peplums.
32
Q

Toppers

A

Hip length coat, smallest one.

33
Q

Cocoons

A

Similar to clutch coat. Had closures and wrapped around.

34
Q

Martingale Coats

A

Most popular. Two styles were fitted and unfitted. Mid-calf length. Half-belt in back.

35
Q

Fur

A

Prosperity, more exotic, more wealth.

36
Q

1950’s Underwear/Swimwear

A
  • Merry Widow
    • Extremely tight. Worse than corset. Lingerie look.
  • Torpedo bra:
    • Pattened. pointed like torpedo.
  • Corsets
    • Full body
  • Swimwear
    • 1946: Bikini
37
Q

1950’s Shoes

A

Hyper feminine

  • Sandal toes
  • Stilettos
    • Minimum 4 inches
  • Sling-backs, mules
  • Egg-point toes
  • Ballet slippers
38
Q

1950’s Hats

A
  • Edwardian grand hat revival.
  • Two types of new look.
    • More hat contingency: revival of picture hats
    • Less hat contingency: carried over from WWII
39
Q

English Drape Suit

A

Athletic silhoutte, broad shoulders, roomy armholes, tapered waist, narrow hips.

40
Q

Zoot Suit

A

Criminalized fashion. Ethnic. Started by young black men to retaliate against government. Hispanics not allowed to fight in war so they wore these as well.

41
Q

Swank Suit

A

White rebellion

42
Q

Men’s 1950’s Shoes

A

For fighting, double heel so they were super heavy.

43
Q

Men’s 1950’s Outerwear and Hats

A

Narrow and short, military inspired. Khaki and olive green.

Hate were military inspired colors, wide snap brim fedora.

44
Q

Bold Look

A

Double breasted, wide shoulders, snug hips, bold accesories, long hem, and padded.

45
Q

Ivy League Suit

A

Tubular jacket, no waist, natural shoulders, narrow lapels, 3-button closure, narrow, pleatless, tapered legs.

46
Q

Continental Look

A

Tailored, shorter jacket than ivy league, tapered waist, natural shoulders, close-fitting trousers, straight front and narrow.

47
Q

Grey Flannel

A

Older men, single breasted, narrow lapel, similar to ivy league, 3-button closure.

48
Q

Men’s 1950’s Post-War Fashion

A
  • Dress shirts took on pastel colors
  • Chinos
    • Khaki pants, post-military inspired
  • Shorts
  • Knit sportswear
  • Jeans
    • James Dean
  • Cowboy look popular
49
Q

Men’s 1950’s Outerwear Post-War

A

Suburbans: Full, big, baggy, comfy to sit in car for long commute. Traditional wide fit

50
Q

Men’s 1950’s Underwear Post-War

A

Boxers: Patterns and colors

Scant bikini

51
Q

Men’s 1950’s Post-War Hats

A
  • Reduced sizes
    • Paralleling reduction in suits
  • Tyrolean
    • Green, Austria, feather, angled crown in back, reduced.
  • Porkpies
    • Walter White, jazz culture, popular with young men.
  • Newsboy Caps
52
Q

Teddy Boys Dress

A

Edwardian style, working class, mocked aristocratic class

53
Q

Beats Dress

A

Existentialist look, middle/upper class, poetry in coffee shops and acid, all black but was just plain at first, played bongos.

54
Q

Children’s

A

L-85 restrictions, Dior’s New Look, licensed logo’s because of TV, and Davy Crockett and the cowboy look.

MDSE 3350 (4 decks)

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