16 Place: Distribution, Channel Management, Retailing

Question 1

Explain the 3 Channels in Supply Chain and logistics.

Answer 1

Channel intermediaries (Vermittler): Organisations easing the distribution of products to end consumers

Channel of distribution: How products are moved from original producer to final costumer

Logistics: Movement of goods trough supply chain - increasingly complex because of online/offline/click and collect…

Question 2

Explain functions of channel intermediaries.

Answer 2

Unite the need of producers and consumers

Improving efficiency

Improving accessibility

Providing specialist services

Question 3

What are possible consumer channels for costumer goods? (5)

Answer 3

Producer
Agent
Wholesale
Retailer
Consumer

Question 4

Explain push- and pull-strategy.

Answer 4

Push: Focuses on taking product directly to customer

Pull: Focusing on creating demand at consumer level

Question 5

Give examples for multichannel distribution.

Answer 5

Overall: Physical Stores, online platforms, catalougs

More detailed:
Specialised retail outlets
Catalouge shops
Agents
Online retail stores

Question 6

What are possible distribution channels for B2B goods? (4)

Answer 6

Producer
Agent
Distributor
Business customer

Question 7

What are possible distribution channels for services? (3)

Answer 7

Service provider
Agent
Consumer or business customer

Question 8

Give examples of influences for channel selection.

Answer 8

Market factors (Customer expectation, location)

Producer factors (finance, product mix)

Channel factors (target customer, product type)

Multichannel or omnichannel

Product/Technology/Competitive Factors