1.6 Elasticity Flashcards
price elasticity of demand definition
the responsiveness of demand to a change in price
PED calculation
percentage change in Qd/ percentage change in price
PED is always…
negative
why is PED always negative?
it reflect the law of demand (the inverse relationship between price and quantity demanded)
price elastic demand
︱PED︱> 1
PED = big/small
relatively responsive demand
price inelastic demand
︱PED︱< 1
PED = small/big
relatively unresponsive demand
perfectly elastic demand
︱PED︱= infinity
unlimited demand at a fixed price
perfectly inelastic demand
︱PED︱ = 0
PED = 0/x
unit elastic demand
︱PED︱=1
PED = x/x
mathematical hypothetical
the steeper the demand curve
the more inelastic the demand
you can only visually compare PED if…
- the scales are the same
- the comparison is within the same two prices
why isn’t unit elasticity of demand a straight line?
even though the gradient is constant, the PED at different points is actually different
factors determining the price elasticity of demand
- necessities vs luxuries
- the proportion of income spent on good
- length of time
- number & closeness of substitutes
why does increasing the length of time make demand more elastic
as time goes on consumers have the opportunity to…
1. consider their decision
2. get information on the availability and alternatives of the good
what affects the number of substitutes for a good
how narrowly/broadly the good is defined - the narrower the definition, the greater the number of substitutes, the more elastic
total revenue calculation
price x quantity sold
relationship between total revenue and PED
elastic demand: increasing the price, TR falls
inelastic demand: increasing the price, TR increases