1.6 Business Planning Flashcards
What is a business plan
A doccument setting out what a business does and what a business wants to achieve
What is business planning
The process of producing a business plan
Uncertainty
Occurs when there is a lack of infomation about a situation. This means the outcome or consequences are very difficult to predict
Risk
Possiblity of something going wrong
What is revenue
Revenue is the income that a firm recieves from selling its goods or services. It is measured by the number of units sold multiplied by the cost
Total cost
Are fixed costs are fixed plus variable costs
Fixed cost
Are those costs that do not change when a business changes its output
Variable costs
Are costs that vary directly with the business’s level of output