1.5.3 Business objectives

Question 1

Aims

Answer 1

What a business tries to achieve in the long term.

Question 2

Objectives

Answer 2

The goals or targets set by a business to help achieve its long-term purpose.

Question 3

Sales maximisation

Answer 3

An attempt to sell as much as possible in a given time period (or an attempt to generate as much sales revenue as possible in a given time period).

Question 4

SMART

Answer 4

Specific, Measurable, Agreed, Realistic Time-specific