1.5.3 Business Objectives Flashcards

1
Q

Objectives

A

Short-term statements detailing how to achieve the organisation’s goals

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2
Q

SMART objectives

A

S = Specific
M = Measurable
A = Achievable
R = Realistic
T = Timebound

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3
Q

Mission statements

A

Written document that show the purpose of the business. Also help to guide the business

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4
Q

Survival

A

Generating enough revenue to stay in business

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5
Q

Sale maximisation

A

Main priority is to achieve as many sales as possible

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6
Q

Market share

A

Percentage of the market that a business dominates

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7
Q

Employee welfare

A

Main priority is to make sure staff are well looked after to create relationships with them

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