1.52 Product

Question 1

What are the first adpoters of a product

Answer 1

-Fashion Innovators
-interested in the innovation and unique features of a product
-the group fo people who would adopt a product first
-usually the TREND setters and would want to be seen to be the first people with the product

Question 2

Describe the Opinion Leaders- no2

Answer 2

-eg celebs, influencers
-the next most likely adopters of a product
-often copy the fashion innovators but but their own spin/style on the product
-can have a major influence on a product- if they like it, production will increase and is sold at more retail outlets

Question 3

Describe the masses- no3

Answer 3

-Influenced by the opinion leaders
-majority of the public
-biggest sales of the product at this stage

Question 4

Describe the late adopters- no4

Answer 4

-described as being cautious before adopting the product
-will adopt when the popularity fades
-will adopt when the product when it is marked for sale clearance

Question 5

Describe the laggards- no5

Answer 5

-The last people to adopt the product
-older people
-afraid of change
-prefer old ways of doing things