1.5 Theory of the firm Flashcards
Short run
Is the period of time in which one factor of production is fixed. (All production takes place in the short run)
Long run
Is the period of time in which all factors of production are variable. (all planning takes place in the long run)
Law of diminishing returns
States that as the increased output per additional unit of variable factor will fall. These diminishing returns will always set in if one or more factors of production are fixed.
Economic costs
Are estimated by adding explicit cots and implicit costs
Explicit Costs
Are cost to a firm that involves the direct payment of money to purchase factors not already owned by the firm.
Implicit costs
opportunity costs for the firm if they had employed its factors for another use.
Economies of scale
Are a fall in long run average costs that come about when a firm alters its factors of production in order to increase its scale of output, and leads to the firm experiencing increasing returns to scale.
Diseconomies of scale
Are an increase in the long run average cots that come about when a firm alters its factors of production in order to increases its scale output, and leads to to the firm experiencing a decrease in returns to scale.
Normal profit/ zero economic profit
is the amount of revenue needed to exactly cover all of the economic costs. It is the minimum revenue needed to keep the firm in business.
Economic profit/abnormal profit
Is a level of profit that is greater than the required to ensure that a firm will continue to supply its existing product. This occurs when the total revenue is greater than the economic costs.
Shut down price
Enables a firm to cover its variable cots in the short-run, and occurs where price equals to the AVC. If the price does not cover the AVC, then the firm will shut down for good.
Break-even Price
enables a firm to cover its costs in the long-run, and occurs where price equals ATC, making normal profit. Ig the price does not cover AVC, the firm will shut down for good.
Profit maximizing level of output
is the level of output where MR =MC, and MC is rising
Satisficing
Refers to acceptance of less than maximum profits in order to pursue other objectives.
total Product
total output that a firm produces, using its fixed and variable factors in a fixed time period