1.5 Entrepreneurs and Leaders Flashcards
what is an entrepreneur?
Individuals who, typically, set up and run a business and take the risks associated with this.
what is the role of an entrepreneur when creating and setting up a business
innovate: need to make money out of a business idea, this can be through finding a USP
organising: production, resources, labour etc
make decisions: on raising finance, product
design, production method, recruitment etc
taking risks: they risk losing money they put into the business if it fails
what is an intrapreneur?
employees who use entrepreneurial skills without having to risk their own money, they find and develop initiatives that will benefit the employer
advantage and disadvantage of intrapreneurship
(+) they can drive innovation and uncover new opportunities
(-) unlike entrepreneurs, they carry no financial risk, meaning any mistakes will financially burden the employer
what can put people off becoming an entrepreneur ?
- lack of finance
- becoming an employer for the first time is challenging
- legal barriers (can be demanding)
- lack of ideas
- fear of failure
what are some characteristics of entrepreneurs? (5)
- self confidence
- self determination
- judgement
- commitment
- initiative
skills required by entrepreneurs (7)
- organisation
- financial management
- communication
- managing people
- decision making
- negotiating
- IT skills
reasons why people set on a business
financial motives: this can be through profit maximisation or profit satisficing
non financial motives: this can be an ethical stance, social enterprise, independence and home working
what is profit maximisation?
an attempt to make as much profit as possible in a given time period, this could be through cutting costs etc
what is profit satisficing?
making enough profit to satisfy the needs of the business, some entrepreneurs prefer this as it would avoid them needing to take on extra responsibility of expanding their business
what is an ethical stance?
a minority of people who set up a business in support of a moral belief they possess, e.g a vegetarian opening a vegetarian restaurant to encourage others to eat vegetarian
what is a social enterprise?
organisations that aim to improve human and environmental wellbeing, they have a clear social mission and make most of their income through trade/donations, e.g Fairtrade
what is independence? (non financial motive)
when an entrepreneur enjoys being their ‘own boss’, and find making their own decisions appealing
why is home working appealing for an entrepreneur?
time and expenses are saved from travelling and they enjoy the flexibility
what is a business objective?
short term targets that need to be met to achieve an aim
what is an aim?
what a business wants to achieve in the long term
why do businesses need objectives?
- to achieve aims
- to motivate employees and the owner
- to decide the next steps for the business
what does SMART stand for?
specific
measurable
agreed
realistic
time specific
what kind of a business would have survive as a business objecitve ?
a new/small business would have the target of surviving for the first 12 months
what is profit maximisation? how can it be done in the luxury goods market?
when a business tries to keep costs as low as possible while raising prices in order to maximise profit.
in the luxury goods market, they would use price skimming, which is when your prices are set unnaturally high, so that consumers don’t question such high prices
give 2 adv 2 disadv of profit maximisation
adv:
- maximised profit could lead to investments in growth
- shareholders will benefit from a larger dividend
disadv:
- it is very short term and could lead to long term opportunities being overlooked
- could alienate consumers and employees as prices would rise and wages would decrease in the process
what is sales maximisation?
when increasing sales is an objective, this could be used to try and achieve a larger market share
why is large market share good for a business?
it would allow the business to increase revenue and raise the profile of the business, if they can then dominate the market, they would have control over the price within the market
what is cost efficiency?
when a business considers reducing their costs to expand profit margins
why would employee welfare be a business objective?
if employee welfare is improved, workers will be happier, more motivated and less likely to leave, which increases productivity and decreases absenteeism rates
why would customer satisfaction be a business objective?
if the needs of customers are met, customers are more likely to return , which can result in customer loyalty