1.5 And 1.6 Flashcards
(37 cards)
What are some positives of growing internally
Keep control
Keep culture
What are some positives of growing externally
Quick way to grow
Skills from both businesses
What are some negatives of growing internally
Slower
Less known
What are some negatives of growing externally
Loss of control
Take on other firms costs
What is a merger
Is when 2 or more businesses agree to join together
What is a takeover
When a business takes a controlling interest (50%+) in another business
What is organic growth
Is the growth internally by increasing sales . Sales can be increased in a number of ways
What can growing organically / internally do
Increase output
Increase in market share
Developing new products
Gaining new customers
Name the 4 types of merger / takeover
Horizontal
Backwards verticals
Forwards vertical
Diversification
Explain horizontal merging/takeover
When 2 businesses join together and are the same type of business
Explain backwards vertical merging/takeover
Joining with a supplier
Explain what forwards vertical merging/ takeover is
Joining with the shop selling the goods
Explain diversification merging/takeover
Joining sign a business with no connection to current business
What is an advantage of horizontal merging /takeover
Bulk discounts
Removes competition
What is an advantage of backwards verticals merging / takeover
Control over the supply
Reduces cost
What is an advantage of forwards vertical merging / takeover
Ensures somewhere to sell
What is an advantage of diversification merging / takeover
Spreads risk
What is a disadvantage of horizontal merging / takeover
Loss of control
What is a disadvantage of backwards vertical merging/ takeover
Loss of control
What is a disadvantage of forwards vertical merging/ takeover
Loss of control
What is a disadvantage of diversification merging / control
No understanding of new activity
Example of horizontal merging / takeover
Kraft or Cadbury
Example of backwards vertical merging / takeover
Innocent smoothies buying farms
Example of forwards vertical merging / takeover
A shoe manufacturer taking over schuh