1.5 Flashcards
Define what is meant by a stakeholder
Anyone who’s affected by a business
Stakeholders of a business (12 of them)
- Shareholder 7. Government
- Owners 8. Local community/ society
- Managers 9. Competitors
- Employees 10. Banks and lenders / creditors
- Suppliers 11. Trade unions
- Customers 12. Pressure groups
Primary stake holder definition
A stakeholder that does have an impact on their success or failure
Secondary stake holder definition
A stakeholder that doesn’t have an impact on their success or failure
Internal stakeholder definition
Groups within a business
External stakeholders definiton
Groups outside the business
Define shareholder
An owner of shares in a company
Define business owner
The person who runs the company
Define employees
A person who works for the company
Define suppliers
Provide the materials or resources
Define customers
Target market buying the products
Define government
People with the authority to run a country who demanded taxes
Define local community
Group of people who interact within the same environment
Define competitors
Business selling similar products in the same market
Define banks and lenders
Provide a financial loan
Define trade unions
Organisation who work to protect the rights of workers
Define pressure groups
Organisation who aim to protect people/ animals/ environment
What are pros for sales for an e-commerce business
- Use of technology can improve sales
- Customers may be unhappy with slow service in a shop- whereas shopping online is instant
- Customers get the convince of shopping when they want - for shift workers this is a huge bonus as the intent can sell goods 24/7 orders can be processed by staff the next working day
What are pros for costs for an e-commerce business
- Using e-commerce and payment systems means that just about anyone can start their own business online
- All they need is a simple website,a good products and payments account
- One person can run an entire business online
- No need for premises like a shop which reduces costs
What are pros for marketing mix for an e-commerce business
- Technology means that now marketing campaigns have more speed, relevance and reach
- If a business starts a marketing campaign on TV it can back it up with social media and then use targeting to send out e-mails
- It also means that business can respond to events
What are pros for sales for an location business
- Technology allows businesses to reach new economic markets. Rather than just selling consumer goods or services in the local market, businesses can reach regional, national and international markets
- Regional websites are the most common way businesses sell products in several different economic markets
- Websites represents a low-cost option that consumers can access 24/7 when needing to purchase goods or services
- Small business owners can also use internet advertising to reach new markets and customers through carefully placed web banners or ads