1.5 Flashcards
An entrepreneur
Sees an opportunity which others do not fully recognise, tries to meet an unsatisfied demand or to radically improve the performance of an existing business.
Entrepreneurship involves:
-Creating and setting up a business
-Running and expanding/developing a business
-Innovation within a business (intrapreneurship)
-Anticipating risk and uncertainty in the business environment
Issues in setting up a business
-Having the initiative to take advantage of a business opportunity
-Calculate the risks involved in the business
-Raising the finance to investment in the set up the business
Issues in expanding a business
-Carry out marketing research to see if there is demand to justify expansion
-Raise necessary finance
-Introduce new products and services
-Invest in new technology, better equipment to improve service
-Take on more skilled staff
-Changing the organisation of the business
Intrapreneurship is
An employee within a larger business who thinks like an entrepreneur
-Takes risks
-Solves problems
-Drives innovation
Understands trends
-Proactive in adding value
Uncertainty
Uncertainty in business is a situation in which there is degree of risk, and the consequences are not known or are unclear.
What are the 3 reasons business have uncertainty
-Economic reasons
-Competitor actions
-Changes in society
Why might someone want to start their own business
-Want to be their own boss
-Want to earn their own money / profit
-Want to start a business for a social reason
-Want to start a business to have something to hand over to their children
-Wanting to work in a more ethical way
-Wanting flexibility in hours or location
Financial reasons for starting a business
-Want to make more money than at current job
-Want to earn more than minimum wage
-Want to be self employed
-Want earnings to be unlimited
Non-Financial reasons for starting a business
-Want to start a business as a legacy for children to take over
-Want flexibility and work life balance
-Want control in their life, and to be independent, and to be more creative
-Want to be their own boss- don’t want to be ordered around
Ethical reasons for starting a business
-Want to help others e.g. fair trade
-Want to make a difference to the planet- eco-friendly
-Want to start a business for the benefit of others e.g. community cafe
-Want to give something back to society
Barriers to entrepreneurship
-Personal (Lack of self esteem, Risk averse, Fear of failure, Lack of technical skills)
-Economic (Taxation, Recession, Unemployment)
-Financial (Lack of start-up capital, Lack of cheap labour, Lack of investment)
-Political (Regulations, Unstable political landscape, Lack of govt support)
Business Objectives are
Are targets set for a business in the short or medium term.
Main business objectives
-Survival
-profit maximisation
-sales maximisation
-market share
-cost efficiency
-employee welfare
-customer satisfaction
-social objectives
Survival as an objective
-The initial objective of a new business is to survive the difficult time of gaining customers, establishing a good local name and building a reputation
-The objective is to reach a sustainable level of sales that allows the business to reach its break-even point
-A recession in the economy or changes in online spending may result in established businesses needed to survive
Profit maximisation as an objective
-Profits are a key focus for most businesses.
-Profit is needed to reinvested in the business to allow the it to grow, and also to reward the business owner for the risks they take.
-To maximise profits, the owner must manage costs and boost productivity among employees. They must also ensure that sales and profit margins are high.
-Businesses will compare their profits to previous years and to profits made by competitors
Sales maximisation as an objective
-Some businesses may set their objective as sales maximisation
-Profit figures tend to be annually so sales figures can be examined on a daily, weekly or monthly basis
-Managers will set targets for sales figures and offer bonuses to staff for achieving these targets
-Often found in a sales drive environment like an estate agents or a car dealership
Market share as an objective
-Market share is the % of a market that a business has, either in revenue or in units sold
-This may be an objective in a very competitive market
-To gain market share firms will try to provide better value or higher quality than the competition
Cost efficiency as an objective
Cost efficiency refers to using the least amount of resources or costs in completing a product or service.
-Cost efficiency can be achieved by:
-Paying minimum wage to unskilled workers
-Subcontracting where economically viable
-Lean production or construction where material, time and process waste is eliminated to save costs
-Lowering the average costs through economies of scale