1.4 - Making the Business Effective Flashcards
Business organisation Business location Marketing mix Business plans
1
Q
Business plan
A
A document produced by a new or existing business that shows what its objectives are and how it will meet them
2
Q
Marketing mix
A
The ingredients needed to produce a marketing policy normally known as the 4Ps (product, price, place and promotion)
3
Q
Location
A
The place where a firm decides to conduct its business
