1.4 Inbound & Outbound Marketing Flashcards
What is the primary goal of inbound marketing?
To attract customers with inherent interest in the brand to visit the firm’s website
Inbound marketing is considered pull marketing.
What are some techniques used in inbound marketing?
- Search Engine Optimization (SEO)
- Content marketing
- Blogs and podcasts
- Social media marketing
- Viral marketing
- Mobile apps
How does outbound marketing differ from inbound marketing?
Outbound marketing pushes the firm’s message to customers, intercepting them wherever they are
Outbound marketing is often considered push marketing.
List some examples of outbound marketing.
- TV ads
- Radio ads
- Print ads
- Direct mailers
- Outbound call centers
- Online display ads
- Paid search ads
- Affiliate marketing
What is the role of e-mail in marketing?
E-mail can be used for both blasted out messages and permission-based communication to loyal customers
Define paid media.
Media where the firm has to pay for visitors
Paid media aligns with outbound marketing.
What constitutes owned media?
- Websites
- Blogs
- Mobile apps
- Social media presence (e.g., Facebook, LinkedIn, Twitter)
What is earned media?
Word of mouth earned through satisfied customers, press, and viral marketing
Earned media includes positive reviews and social media buzz.
What are some ways firms can leverage digital and social media?
- Social listening for market research
- Offering deals on daily deals sites
- Encouraging reviews for viral marketing
- Inbound marketing strategies
- Outbound marketing strategies
What is the ultimate goal of firms using digital and social media?
To build brand awareness and convert customers at their website
True or False: Inbound marketing techniques include direct mailers.
False
Direct mailers are part of outbound marketing.
Fill in the blank: _______ marketing aims at attracting customers who have an inherent interest in the brand.
[Inbound]
Fill in the blank: _______ media includes entities that the company owns.
[Owned]
