1.4 - Entrepreneurs and Leaders Flashcards
Theme 1 - Marketing and People
Define an entrepreneur
is a person who is wiling to take a risk in setting up and growing their own business
Skills and characteristics of entrepreneurs
- innovate and invent
- take risk
- organise
- make decisions
Reasons why an entrepreneur may decide to set up their own business
- business experience: some start a new business using the experience of their current job
- lifestyle choice: some decide that they would like to be their own boss and work on their own terms
- personal experience: may be based on a hobby or interest
- spotting a gap: seeing an opportunity and realising that they could fulfil this need
List 4 functions of an entrepreneur
- Financial management: raising capital, managing costs, profitability and cash flow
- Administration: insurance, tax, legal set up and business records
- Managing people: recruitment, training, motivation and leading people
- Marketing: research, promotion and branding
Define intrapreneurship
refers to employees within a business who have the freedom and opportunity to develop their own ideas and use their creativity to innovate
Ways entrepreneurs can deal with risk and uncertainty
- carrying out detailed research
- producing detailed plans
- analysing external influences
- creating contingency plans
List the barriers of success a person may face when setting up a business
- lack of finance
- lack of entrepreneurial skills
- lack of ideas
- competition from larger, established businesses
- legal barriers
- not willing to take a risk
List 4 characteristics an entrepreneur may have
- self confidence
- self determination
- initiative
- commitment
List 4 skills an entrepreneur may have
- organisation
- financial management
- managing and communicating with people
- negotiating
Name 2 financial motives for setting up your own business
- Profit maximisation - to generate as much wealth as possible
- Profit satisfying - to generate enough income to live a comfortable lifestyle
Name 3 non-financial motives for setting up your own business
- ethical stance - running a business to support their ethical principles
- social enterprise - running a business for a social or environmental cause
- independence and home working - the control and flexibility of running their own business
Purpose of business objectives
- provide steps to achieve aims
- clarify the direction of the business
- measure success against targets
- motivate employees to achieve
List 4 financial objectives of a business
- survival
- profitability
- sales maximisation
- cost efficiency
List 4 non-financial objectives of a business
- customer satisfaction
- brand recognition
- employee welfare
- social objectives
Name the influences on business objectives
- size
- sector
- market
- ownership
- owner