1.3.1 - Product / Service Design

Question 1

Marketing

Answer 1

The process of meeting the needs and wants of customers.

Question 2

The Marketing Mix

Answer 2

The combination of factors to help the business to take into account customer needs when selling a product. These factors are Product, Promotion, Price and Place.

Question 3

The Design Mix

Answer 3

The way in which all aspects of a product design are considered, including; function, aesthetics and economic manufacture.

Question 4

Function

Answer 4

The way in which the product performs. Products need to work, to be reliable and to do the job they were designed to do. If they do not, they will not satisfy customers and may cease production.

Question 5

Aesthetics

Answer 5

The degree of beauty or style as perceived by the user. Some products will consider this to be a key differentiating feature and will place precedence over the other two areas.

Question 6

Economic Manufacture

Answer 6

The product has to make a profit and must be capable of being manufactured at a cost below the selling price if it is to be viable.

Question 7

Social Trends

Answer 7

The way society as a whole behaves and the values that determine that behaviour.

Question 8

Sustainability

Answer 8

Making a product without affecting the long-term supplies of the inputs into the product.

Question 9

Waste Minimisation

Answer 9

Aims to eliminate waste before it is produced and reduce its quantity and toxicity. Prevention is the primary goal, followed by reuse, recycling, treatment and appropriate disposal