1.3.1 - Business Aims And Objectives Flashcards
Examples of financial aims
-survival
-Profit
-Sales
- Market share
-Financial security
Examples of non-financial aims
Social benefits
Personal satisfaction
Challenge
Independence
Control
Customer satisfaction
Recognition (awards)
Aim
the overall goals the buisinees wants to achieve
Objective
practical steps of a particular goal the business wants to achieve
Survival
A short term objective, probably for small business just starting out, or when a new firm enters the market or at a time of crisis.
Profit maximisation
try to make the most profit possible - most like to be the aim of the owners and shareholders.
Profit satisfying
Try to make enough profit to keep the owners comfortable - probably the aim of smaller businesses whose owners do not want to work longer hours.
Sales growth
where the business tries to make as many sales as possible. This may be because the managers believe that the survival of the business depends on being large. Large businesses can also benefit from economies of scale.