1.3.1 Flashcards
1
Q
Definition of a marketing mix
A
The combination of the 4Ps of marketing through which a firm achieves its marketing objectives.
2
Q
What are the 4Ps?
A
Price, Production, Promotion and Place
3
Q
Definition of the design mix
A
The fundamental elements of product design that must be taken into account during the research and development stage of new product development.
4
Q
What are the 3 elements of the design mix?
A
Function, aesthetic and cost
5
Q
3 influences that can change the elements of the design mix
A
Concern over rescource depletion
Designing for waste minimisation, re-use and recycling
Ethical sourcing
