13 - Types of Data Flashcards
Define nominal ( discrete data )
Data are in separate categories
What are the two type of continuous data?
Ordinal and interval
Define ordinal data
Data is ordered, but the difference between each item is not the same.
Define interval data
Data are measured using units of equal intervals
Define quantitative data
Represents how much / how long / how many there are of something.
Measured in numbers of quantities.
Easy to analyse, but may oversimplify matters.
Define qualitative data
Data that can’t be counted or quantified .
How can you turn qualitative data into quantitative data?
Place the data into categories and count the frequency
Define primary data
Information observed/ collected directly from first - hand experience by the psychologist FOR the study currently being undertaken.
Provides the exact data required, but takes time and effort
Define secondary data
Information collected for a purpose other than the current use.
Substantial variation in the quality and accuracy. Hard for researchers to know how reliable secondary data is.
Define meta - analysis
Process of combing results from a number of studies on a particular topic to provide an overall view.
Allows us to view data with much more confidence and results can be generalised to larger populations.
However it is prone to publication bias : the researcher may choose to leave out studies with negative or non - significant results.