1.3 Service research priorities in a rapidly changing context - Ostrom Flashcards
1
Q
three strategic priorities
A
- stimulating service innovation
- facilitating servitization, service infusion, and solutions
- understanding organization and employee issues relevant to successful service
2
Q
three design / delivery priorities
A
- developing service networks and systems
- leveraging service design
- using big data to advance service
3
Q
two value creation priorities
A
- understanding value creation
- enhancing the service experience
4
Q
two outcome priorities
A
- improving well-being through transformative service
- measuring and optimizing service performance & impact
5
Q
two cross-cutting priorities
A
- understanding service in a global context
- leveraging technology to advance service
6
Q
five important directions for future research in service innovation
A
- innovating within complex service systems and value networks
- identifying drivers of sustained service innovation
- managing customers and partners collaboration throughout the service innovation process
- innovating services through crowdsourcing and open innovation
- understanding the interrelationships among serviceproduct, service process, and business model innovation
