1.3 Price determination in a competitive market Flashcards
Law of demand
As price increases, quantity demanded decreases. As price decreases, quantity demanded increases.
Market
anywhere where buyers and sellers come together, a price is agreed and a transaction takes place
Price
that which is given up in an exchange to acquire a good or service
Demand
the quantity of a good or service that consumers are willing and able to buy at given prices in a given period of time
Consumer expenditure
the amount of money consumers spend on a given quantity of goods in a given period of time
Rationing function of prices
rising prices ration demand for a product
Consumer surplus
a measure of the economic welfare enjoyed by consumers; surplus utility received over and above the price paid for a good
Utility
the satisfaction or economic welfare an individual gains from consuming a good
Law of diminishing marginal utility
for a single consumer, the marginal utility derived from a good diminishes for each additional unit consumed
Normal good
when the demand for a good increases as incomes rises and demand decreases as income fall
Inferior good
when the demand for a good decreases as income rises and demand increases as income falls
Complementary good
a good which is in joint demand, or which is demanded at the same time as the other good
Substitute good
a good in competing demand, or which can be used in place of the other good
Direct tax
a tax which cannot be shifted by the person legally liable to pay the tax onto someone else. They are normally levied on income and wealth
A compulsory levy by the government, normally on income & wealth.
Causes of changes in demand (7)
- change in price or related goods
- changes in incomes
- Fashions, Tastes and preferences
- Advertising and branding
- Demographic/Population change
- External shocks
- Seasonal factors
Describe an increase in demand
a rightward shift of the demand curve
Describe a decrease in demand
a leftward shift of the demand curve
Describe an extension in demand
the increase in quantity demanded due to a fall in price
Describe a contraction in demand
the fall in the quantity demanded due to a rise in price
Total revenue
the total amount of money a firm receives by selling goods or services
Total revenue formula
Price x Quantity
Marginal revenue
the change in total revenue generated by an additional unit of output
Marginal revenue formula
change in total revenue / change in quantity
Price elasticity of demand (PED)
measures the extent to which the demand for a good changes in response to a change in the price of that good