1.3 Price determination in a competitive market Flashcards
What does a demand curve show?
(1.3.1)
The relationship between price and quantity demanded
Define demand
(1.3.1)
The quantity of goods and services we are able and willing to buy at each price.
It is only effective if individuals want and can afford the product demanded.
What are the causes of shifts in demand?
(1.3.1)
PGTIPPS
* Price
* Government Policy
* Tastes/Fashion
* Income
* Price of Substitutes
* Price of Complements
* Seasonal/Weather
Define normal goods
(1.3.1)
A good where demand increases with income due to consumers’ increased ability to buy.
eg. houses, cars, holidays abroad
Define inferior goods
(1.3.1)
A good where demand decreases when income increases due to consumers now being less willing to demand.
eg. public transport, chocolate, fast food, betting
Define price elasticity of demand (PED)
(1.3.2)
The responsiveness of demand to changes in price
What is the PED formula?
(1.3.2)
percentage change in quantity demanded / percentage change in price
When is demand price inelastic?
(1.3.2)
When the co-efficient of PED is greater than 1 so demand is not particularly sensitive to changes in price
When is demand price elastic?
(1.3.2)
When the co-efficient of PED is less than 1 so demand is particularly sensitive to changes in price
When is demand perfectly price inelastic?
(1.3.2)
In an extreme case where PED=0 and demand does not vary at all with a change in price
When is demand perfectly price elastic?
(1.3.2)
In an extreme case where PED=∞ and a change in supply will not lead to a change in price
When is demand unitary price elastic?
(1.3.2)
In an extreme case where PED=1 and a change in price is met with a proportianate change in demand
What factors determine PED?
(1.3.2)
- Number of close substitutes available
- Proportion of income spent
- Luxury or necessity
- Habitual consumption (addictive)
- Time
How does PED relate to firms’ revenue?
(1.3.2)
Where demand is price inelastic, firms will increase their revenue by increasing prices.
Where demand is price elastic, firms will increase their revenue by lowering prices.
Define Income Elasticity of Demand (YED)
(1.3.2)
The responsiveness of quantity demanded to changes in income
What is the YED formula?
(1.3.2)
Percentage change in quantity demanded to changes in real disposable income (Yd)
Define real income
(1.3.2)
Total individual income after adjusting for inflation
Define disposable income
(1.3.2)
Income after tax deductions and social security (NI) charges