1.3 Data recording, analysis and presentation Flashcards
what is nominal data?
frequency or count data that consists of the number of participants falling into categories
what is ordinal data?
data that is presented in rank order
what is interval data?
a measurement taken on a scale
what is a strength of nominal data?
quick to find mode to asses measures of central tendency
what is a weakness of nominal data?
lowest level of measurement and doesn’t provide much detail
participants unable to express degrees of response
what is a strength of ordinal data?
easy to find mode and median
what is a weakness of ordinal data?
comparisons between participants is difficult as data is not equal
what is a strength of interval data?
comparisons between participants is easy as data is equal
what is a weakness of interval data?
(use any weakness of qualitative data) e.g low in validity
what are the measures of central tendency?
mean mode and median
what are the measures of dispersion?
range variance and standard deviation
what is a strength of the mode?
not distorted by outliers
what is a weakness of the mode?
cannot always be used as there may not be a commonly occurring score
what is a strength of the median?
not distorted by outliers or anomalies
what is a weakness of the median?
not a very sensitive measure as it doesn’t take all the scores into account