13. Corporate Strategy

Question 1

Who is the corporate parent?

Answer 1

Levels of management above SBUs such as the board of directors and HQ(finance and personnel)

Question 2

How can the corporate parent create value for SBUs?

Answer 2

1. Environing the corporate intent - communicating mission/vision to stakeholders including SBU managers.
2. Intervening to improve performance through monitoring, control, coaching and creating synergies among the various SBUs.
3. Providing services, resources and expertise.