1.3 Business Aims And Objectives Flashcards

1
Q

What is an aim?

A

An aim is a general goal of a business.

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2
Q

What is an objective?

A

An objective is a specific target that is set for a business to achieve.

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3
Q

Give examples of objectives for a business.

A
  • To survive.
  • Profit maximisation.
  • Growth.
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