1.3-aims And Objectives Flashcards
What is an aim?
An aim is a general goal of a business
What is an objective?
A specific target that is set for a business to achieve
What is a private sector organisation?
It is a business owned by individuals.
What is a public sector organisation
An organisation owned by the government
Specific
Accurate and targeted
Measurable
Numbers, facts and figures
Attainable/achievable
Its possible to do
Realistic
A goal you can achieve
Time bound
Has an end point
SMART
Soecific, measurable,attainable,realistic and time bound
Survival
Keeping the business running
Profit maximisation
Making as much profit as possible
Growth
A company which puts itself in a better position
Growth(domestic and international)
Planning on growing into other parts of a country or other countries
Market share
Shows how a company is compared to other businesses: coco cola has a 45% market share