1.2.4 Supply, 1.2.5 Elasticity of supply Flashcards
1.2 How markets work 1.2.4 Supply 1.2.5 Elasticity of supply
Define Supply
1.2.4
The quantity of a good or service that producers are willing and able to sell at any given price in a given period of time.
Define firm
1.2.4
An organisation that brings together FoP and organises the production process, in order to produce output.
Assumptions about firms
1.2.4
When deciding how much to supply, economists assume firms behave rationally by maximising profits.
Profits defined as the difference between a firm’s total revenue and its total costs.
They do this by increasing price or reducing price costs.
Firms are looking for the maximum level of profit from each unit of a good or service produced.
Different forms firms can take
1.2.4
Sole proprietor - the owner of the firm also runs the firm e.g. small business (newsagents)
Partnership - profits and debts are shared between the partners in the business
Private/public joint-stock company - owned by shareholders.
Difference between private & public - shares of a public joint-stock company traded on the stock exchange, not the case for private.
Define supply curve
1.2.4
A graph showing the quantity supplied at any given price
Define competitive market
1.2.4
A market in which individual firms cannot influence the price of the good or service they are selling because of competition from other firms.
Why is the supply curve upward sloping?
1.2.4
Firms are assumed to supply more goods at a higher price than at a lower price to increase their profits, ceteris paribus. This means the supply curve will be upward sloping and there is a direct relationship between quantity supplied and price.
In competitive markets, as price rises, rational profit maximising producers will supply more because profits should rise, ceteris paribus. This can also send a signal to other firms to enter the market where super normal profits are being made - increasing market supply.
What leads to a movement along the supply curve?
1.2.4
Change in the price.
Increase in P creates an extension
Decrease in P creates a contraction.
Who can the supply curve be for?
1.2.4
An individual firm or for all firms in the market.
Individual - supply curve shows the amount that an indidividual firm is able and willing to supply at any given price in any given period of time.
All - shows the total amount of a good/service firms are willing and able to supply at any given price in a given time period.
What is marginal cost and how does it relate to the supply curve?
1.2.4
The cost of producing one additional unit.
In a competitive market, the supply curve reflects the marginal cost. In competitive markets, firms are price takers.
Price takers vs price makers
Which are firms in competitive markets?
1.2.4
In competitive markets, firms are price takers.
Price takers must accept the prevailing market price and sell each unit at the same market price. Price takers are found in perfectly competitive markets.
Price makers are able to influence the market price and enjoy pricing power. Price makers are found in imperfectly competitive markets e.g. monopoly.
What leads to a shift in the supply curve?
1.2.4
The conditions of supply.
An outward/right shift occurs when firms supply more, even at the same price.
Inward shift when firms cannot supply as much at each price level.
What are the conditions of supply?
1.2.4
- Production costs
- Technology of production
- Gov subsidies, regulations and indirect taxes (specific & valorem)
- Exchange rate changes
e. g. depreciation increases the price of imports of raw materials, components etc. - Substitutes prices - supplied using same FoP e.g. As price of organic swede increases, farms may switch from producing potato.
- Number of sellers.
As a new firm enters the market, supply inc. putting downward pressure on prices if firm change from profit maximisation to market share growth. - Firm’s expectations on future prices
Define cartel
1.2.4
An agreement between firms in a market on price and output with the intention of maximising their joint profits.
Firms are using their market power to influence the supply of a commodity. Oil industry - exporting nations work together as a cartel to influence QS.
Define price elasticity of supply
1.2.5
Measures the sensitivity of quantity supplied to a change in price.
Formula:
PES = % change in Qs / % change in P
PES always +Ve
As P increases, Qs increases