1.2.2 demand Flashcards

1
Q

demand (def.)

A

the amount of a good/service that a consumer is willing and able to buy over a range of prices in a given time period

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2
Q

quantity demanded (def.)

A

the amount of a good/service a consumer is willing and able to buy at a given price in a given time period

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3
Q

what causes a movement along the demand curve?

A

a change in the price of the good

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4
Q

what causes a shift of the demand curve?

A

a change in any of the factor which affect demand (PASIFIC)

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5
Q

what are the non-price determinants of demand? (PASIFIC)

A

population

advertising

substitute goods

income

fashion/trends

interest rates

complementary goods

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6
Q

marginal utility (def.)

A

the additional utility (satisfaction) gained from the consumption of an additional product

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7
Q

what is the law of diminishing marginal utility?

A

as additional products are consumed, the utility gained from the next unit is lower than the utility gained from the previous unit

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