1.2.2 demand Flashcards
demand (def.)
the amount of a good/service that a consumer is willing and able to buy over a range of prices in a given time period
quantity demanded (def.)
the amount of a good/service a consumer is willing and able to buy at a given price in a given time period
what causes a movement along the demand curve?
a change in the price of the good
what causes a shift of the demand curve?
a change in any of the factor which affect demand (PASIFIC)
what are the non-price determinants of demand? (PASIFIC)
population
advertising
substitute goods
income
fashion/trends
interest rates
complementary goods
marginal utility (def.)
the additional utility (satisfaction) gained from the consumption of an additional product
what is the law of diminishing marginal utility?
as additional products are consumed, the utility gained from the next unit is lower than the utility gained from the previous unit