1.2.2 Demand Flashcards
what happens when the price falls
extension in demand
what happens when the price rises
contraction in demand
what does the demand curve show
reflects the relationship between levels of price and quantity demanded
why is the demand downward sloping
as the price lowers, more people are willing to buy the product
what happens when there is a decrease in demand
the curve shifts to the left
what happens when there is an increase in demand
the curve shift to the right
what factors may cause a shift in demand curve (conditions of demand)
advertising
substitute goods
complementary goods
customers real income
a change in fashion
the concept of diminishing marginal utility and how this influences the shape of the demand curve
because each additional unit of a good or service is put toward a less valuable use.
what does a steep curve suggest
that the consumers are less responsive to the price
what factors can lead to a steeper demand curve
necessity
brand loyalty
number of substitutes