1.2.2, 1.2.4 - supply and demand Flashcards
Definition of supply
Producers are willing and able to sell it
If price of retail decreases?
Willingness to produce products will decrease as producers make less profit
Higher prices
quantity supplied increases as producers can make more profit selling their goods and serivices at a higher price
what is one assumption we make of firms
that they are profit maxamisers
what makes the supply curve shift
Non - price factors
e.g
- Price of capital used to produce good or serivice
- Technology
- Weather
- costs
- Number of suppliers
- Productivity
Utility
The benefit gained from the consumption of a good or service
Rational consumer
The assumption that consumers make choices to maxamise utility
Marginal utility
The additional benefit gained from consuming an extra unit
Law of demand
There is an inverse relationship between price and quantity demanded, as price increases Qd decreases assuming cetris paribus
what factors cause a shift in the demand curve
- Population
- Advertising
- Substitute price
- Income
- Fashion/taste
- Interest rates
- Complements price