1.2.1 customer needs Flashcards
1
Q
Customers’ needs
A
In business terms a need is a problem which
customers could solve with the purchase of a
product or service
2
Q
Customer needs - price
A
Customers will have
expectations about the price
that they will pay for the goods
3
Q
Customer needs - quality
A
Customers need products that are of a satisfactory quality
4
Q
Customer needs – product range
A
Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs
5
Q
Customer needs – saving time and
money
A
Customer convenience means
saving the customer time and
effort in some way
6
Q
Customer needs - convenience
A
Time saving e.g. microwave
7
Q
Business survival
A
If a business does not identify and
satisfy customer needs it will not
survive.dfafgasfvawdfqdwf
