1.2.1 customer needs

Question 1

what are customer needs?

Answer 1

price, quality, choice and convenience

Question 2

what are the importance of understanding of customers?

Answer 2

generating sales and business survival

Question 3

what is customers’ needs?

Answer 3

a good business that aims to satisfy customers needs

Question 4

customers needs - price

Answer 4

products need to be at a price thats not too high but also gives the business profit

Question 5

customers needs - quality

Answer 5

customers needs products that are of a satisfactory quality

Question 6

Does quality matter?

Answer 6

Ensuring quality means making sure that products are made to a minimum standard or better. Good customer service is valuable and can lead to increased sales.

Question 7

Customer needs - product range

Answer 7

Not every customer wants the same product or service, so businesses may produce a range e.g. car models for different customer needs

Question 8

Customer needs – saving time and money

Answer 8

Customer convenience means saving the customer time and effort in some way
The task of business owners is find a way of trading that meets the needs of customers who want to save time and effort
Customer convenience could be:
Next day delivery
Personalisation of products
Self-service
Location of the business

Question 9

Customer needs - convenience

Answer 9

Time saving e.g. microwave
Portability e.g. easy to carry round like a mobile phone
Usability e.g. online ordering
Packaging e.g. single serving portions
Services e.g. dog walking

Question 10

Generating sales

Answer 10

A business needs to generate sales to survive
It can do this through:
Lowering the price
Promoting the product through advertising
Running a competition or other promotional activity
Improving the product