1.2.1 Customer needs Flashcards
What are customer needs?
It is customers could solve with the purchase of a product or service
What do customers expect about the price
They expect it to be affordable
Why do customers care about the quality
They expect it to be durable and to last for a while or they won’t buy it
Why does quality matter
Ensuring quality means making sure that products are made to a minimum standard or better
Why do customers want to save time and money
Because they want it to be convenient t o buy but also at an affordable price
What are reasons customers want it to be convenient
Because it means it is easy to buy and can save them time
How can a business generate sales
Lowering the price or promoting the product through advertising
How does a fail to survive
They do not meet customer needs
How does a business survive
Find out what the customer wants from the product or service
