1.2.1 customer needs

Question 1

customer needs

Answer 1

In business terms a need is a problem which
customers could solve with the purchase of a
product or service

Question 2

customer needs - price

Answer 2

Customers need a product or
service that is the right price

Question 3

customer needs - quality

Answer 3

Customers need products that are of a satisfactory quality

Question 4

customer needs - product range

Answer 4

Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs

Question 5

Customer needs – saving time and
money

Answer 5

Customer convenience means
saving the customer time and
effort in some way

Question 6

customer needs - convenience

Answer 6

Time saving e.g. microwave

Portability e.g. easy to carry
round like a mobile phone

Usability e.g. online ordering

Packaging e.g. single serving
portions

Services e.g. dog walking

Question 7

generating sales

Answer 7

A business needs to generate sales to survive

It can do this through:

Lowering the price

Promoting the product through advertising

Running a competition or other promotional activity

Improving the product

Question 8

business survival

Answer 8

If a business does not identify and
satisfy customer needs it will not
survive.