1.2.1 Customer Needs

Question 1

What are some Customer Needs?

Answer 1

price
quality
choice
convenience

Question 2

The importance of identifying and understanding customers

Answer 2

generating sales
business survival

Question 3

What is a customer need?

Answer 3

In business terms a need is a problem which
customers could solve with the purchase of a
product or service

Question 4

Customers Needs- price

Answer 4

Customers need a product or
service that is the right price
Customers will have
expectations about the price
that they will pay for the goods

Question 5

Customer Needs- quality

Answer 5

Customers need products that are of a satisfactory quality
For example the more you pay for a watch the more you expect it to
last, keep time, look smart and for the strap not to break

Question 6

Does quality matter?

Answer 6

Ensuring quality means making sure that products are made
to a minimum standard or better. Good customer service is
valuable and can lead to increased sales.

Question 7

Customer Needs- product range

Answer 7

Not every customer wants the same product or service, so businesses
may produce a range e.g. car models for different customer needs

Question 8

Customer Needs- saving time and money

Answer 8

Customer convenience means
saving the customer time and
effort in some way

Question 9

What are some customer conveniences?

Answer 9

Next day delivery
Personalisation of products
Self-service
Location of the business