1.2.1 - 1.2.3 Flashcards
What are the 4 Economics Agents?
Consumers
Producer
Government
Workers
How do Rational Consumers act?
Consumers aim to maximise their utility.
How do Rational producers act?
Producers sell their goods and services in order to maximise their profits.
How do Workers act rationally?
They balance their welfare with the benefits provided from their job and pay.
How do Governments act rationally?
They aim to maximise the welfare of society.
What is demand?
The amount of people who are willing to purchase a good or service, within a given period of time and given price.
What are the causes of a shift in Demand?
Changes in real income
Changes in tastes
Advertising/Branding
Changes in substitute prices
Changes in complementary goods
Changes in population size
What is Marginal Utility?
The additional satisfaction gained from every extra unit consumed.
How does Diminishing Marginal Utility link with the Demand Curve?
The first unit consumed will have the highest utility, every other one after will have less satisfaction.
What does Diminishing Marginal Utility mean?
The additional satisfaction gained from every extra unit consumed is lower than the previous unit consumed.
What is PED?
The responsiveness to demand following a change in price.
What is the formula of PED?
Percentage change in Q demanded/Percentage change in Price
What is the Law of Demand?
When there is an increase in price the result will be a decrease in demand.
What does a Perfectly Inelastic PED mean?
The is no change in Demand when there is a change in price.
What is the Value for Perfectly Inelastic PED?
0