1.2.1

Question 1

customer needs

Answer 1

In business terms a need is a problem which
customers could solve with the purchase of a
product or service

Question 2

saving time and
money

Answer 2

Customer convenience means
saving the customer time and
effort in some way

Question 3

Generating sales

Answer 3

It can do this through:
Lowering the price, Promoting the product through advertising,
Running a competition or other promotional activity. Improving the product.
There are other methods of generating sales which
depends on the product or service*

Question 4

Business survival

Answer 4

If a business does not identify and
satisfy customer needs it will not
survive.

Question 5

Does quality matter?

Answer 5

Ensuring quality means making sure that products are made
to a minimum standard or better. Good customer service is
valuable and can lead to increased sales.