1.2.1 - 1.2.10 Flashcards
law of diminishing marginal utility states
that for each additional unit of good that’s consumed the marginal utility gained decreases
margin def
the change in a variable caused by an increase of one unit of another variable
traditional economic theory assumes
that economic agents want to maximise their utility
marginal utility def
the benefit gained from consuming one additional unit of good
total utility def
the overall benefit gained from consuming a good
markets are
wheee goods/services are bought and sold
assumptions of rational economic decision making
cons/prod
consumers- aim to maximise utility
producers- aim to maximise profits
demand def
is the quantity of a good/service that consumers are willing and able to buy at a given price at a given time
demand curve shows relationship between
price and quantity demanded
factors that shift demand
population
income
related goods
advertising
trends
expectations
seasons
ped def + formula
ped=%change in quantity/%change in price
measures the responsiveness of the change in quantity due to the change in price
YED def + formula
YED= %change in quantity/%change in income
measures the responsiveness of the percentage change in quantity demanded to a change in income
xed def + formula
XED= %change in quantity demanded of good a/%change in price of good b
measures the responsiveness of the change in quantity demanded of good a due to a change in price of good b
inferior goods/normal goods- if real income increases
normal good-demand increases
inferior goods- demand decreases
what happens if more equal distribution of income
causes demand curve for luxury goods shifts to the left
fewer rich people
substitute/complementary goods def
substitute-alternatives to each other
complementary- goods used together
substitute and complementary demand
substitute- increase in price of sub demand increases
complementary- increase in price demands decreases
derived demand
composite demand
derived- demand for a good/factor of production used in making another good/service
composite-goods have more than one use
ped elastic and in elastic no + perfectly inelastic
elastic 1<PED -1>PED
inelastic -1<PED<1
perfectly inelastic PED =0
substitutes and complements xed
substitutes pos xed
complement neg xed
types of goods/services
essential items
habit forming
goods that can’t be postponed
products w diff uses
factors that influence ped
substitutes (more subs more price elastic)
types of goods/services
% of income spent on good (higher % more price elastic)
time(long run price elastic short run inelastic)
good w elastic demand
decrease price + increase price
decrease price- increase firm rev
increase price- decrease firm rev
goods w inelastic demand
decrease/increase price
decrease price- decrease firm rev
increase price- increase firm rev
supply def
quantity of a good/service that producers supply to the market at a given price at a particular time
supply curve shows
the relationship between price and quantity supplied
subsidies + taxes affect on demand + production
subsidies encourage demand and production
taxes reduce demand and production
demand for products that need large portion of consumers income is more
price elastic
rational consumer will choose to consume a good at point where
marginal utility = price
perfectly inelastic
any change in price will have no effect on quantity demanded
market is equilibrium when
supply = demand
factors that cause shift in supply curve
change to cost of productions
improved technology
changes to the productivity of factors of production
indirect taxes and subsidies
changes to the price of other goods
number of suppliers
when supply and demand aren’t equal
the market is in disequilibrium
producers
firms profit
why would they max profit
total rev- total costs
to survive
greater profit = better reward
reinvest profit to expand
more price inelastic demand the greater the tax burden for
more price elastic demand the greater the tax burden for
consumers
producers