1.2 Types of markets Flashcards
What is the assumed objective of consumers?
Consumers act to maximise utility.
What is the assumed objective for firms?
Firms act to maximise profit.
What is the assumed objective for governments?
Governments act to improve economic and social welfare.
What is demand?
The amount of a product that will be bought at a given price level.
How can demand be presented?
What does it show?
Demand can be presented as a demand curve.
Demand curve can show the amount of a product that will be bought at a given price.
What is the law associated with demand?
Law of demand: price and demand are inversely proportional.
What is the market demand curve?
The market demand curve is the summation of all the individual demand curves.
What happens if there is a change in price?
What are the two scenarios?
If there is a change in price there is a movement along the demand curve.
A price increase will cause a contraction.
A price decrease will cause an extension.
What happens if there is a change in demand?
If there is an increase in demand the demand curve will shift to the right.
If there is a decrease in demand the demand curve will shift to the left.
What can cause a shift to the left?
- Recession
- Sugar tax
- bad publicity
What factors impact demand?
why are these important
-income
-tastes and preferences
-times and seasons
-prices of other goods
when answering an exam question on demand you must use these.
What is diminishing marginal utility?
Situation where an individual gains less additional utility from consuming a product the more it is consumed.
How do you calculate a percentage change?
New-Old/old
What are elasticities?
Used to look at the sensitivity of changes in one variable to changes in the other.
What is (PED)? What is the definition?
Price elasticity of demand.
A measure of the sensitivity of the quantity demanded to a change in price of a good or service.
What is the formula for (PED)
percentage change in quantity demanded/ percentage change in price. x 100
What does the (PED) of 0 show? (also why is this)
Perfectly inelastic. (As there is no change in quantity demanded).
What does (PED) between 0 and -1 show?
Relatively inelastic.
what does (PED) of -1 show
unitary elastic.
What does (PED) between -1 and -infinity show?
Relatively elastic.
What does a (PED) of -infinity show?
perfectly elastic.
What does it mean if someone is price elastic and someone is price inelastic?
Price elastic- quantity demanded falls as price increases.
Price inelastic-quantity demanded does not change with higher prices.
Draw the curve of perfectly inelastic?
Perfect I shape
Draw the curve of perfectly elastic?
Perfect —– shape
Draw the curve of relatively inelastic?
steep gradient but not vertical line.
Draw the curve of relatively elastic?
Small gradient but not a horizontal line.
What is the curve of unitary elasticity?
positive reciprocal only in positive quadrant.
When is demand elastic and what part of the demand curve is this?
Demand is elastic when price is relatively high (at the start of the demand curve)
When is demand inelastic and what part of the demand curve is this?
Demand is inelastic when price is relatively low (at the bottom of the demand curve)
With a price (ELASTIC) product what is the impact of a rise and fall In price to revenue.
If the price of a elastic product increases revenue will decrease.
If the price of an elastic product decreases revenue will increase.
With a price (INELASTIC) product what Is the impact of a rise and fall in the price to revenue.
If the price of an inelastic product increases revenue will increase.
If the price of an inelastic product decreases revenue will decrease.