1.2 the market Flashcards
What are non-price factors that affect demand?
-Changes in tastes
-External shocks
-Advertising
-Changes to incomes
-Price of other goods
What may happen to Fords demand if VW increases prices?
The demand for ford cars may rise
What happens to the demand for luxury or branded good when incomes increase?
Demand rises, demand curve shifts to the right
What happens to a product’s demand if they advertise their product?
The demand for their product increases and the demand curve shifts the right
What is supply?
The number of goods businesses are willing to sell at a given price
What are non-price factors affecting supply?
-New technology
-Changes in cost of production
-External shocks
What happens to supply if there is an increase in the cost of production?
Supply will decrease and supply curve shifts to the left
What is market equilibrium?
The point where supply meets demand
What is the formula for PED?
% change in demand/%change in price
what type of good is one with a PED between 0 and 1?
Inelastic
What type of products are inelastic?
Necessities
Addictive products
What type of product is a product with a PED high of 1?
Elastic
What type of products are elastic ones?
-Luxury products and branded
What are factors affecting PED?
-Brand loyalty
-Availability of substitutes
-Type of product
How can businesses use PED?
They can determine a pricing strategy that will maximise revenue
eg, Lower prices of inelastic goods will lead to lower revenues